Indulge in Sweetness: The Loveez Bitter♡Sweet Cafe Opens for Valentine’s Day Experience

Loveez Bitter♡Sweet Cafe: A Celebration of Cuteness and Love

The highly anticipated 'Loveez Bitter♡Sweet Cafe' is set to open on February 13, 2026, in three locations: Tokyo, Osaka, and Miyagi. This pop-up cafe, created by L.T.R Co., Ltd., a subsidiary of CL Holdings, is designed for all enthusiasts of cuteness and Valentine's Day exclusivity. With a significant presence on social media, Loveez holds over 2 million followers as of November 2025, prominently appealing to the Z generation, who adore adorable characters.

A Themed Experience Like No Other

Craving a new way to celebrate Valentine’s Day? Look no further! Guests of the cafe can immerse themselves in a world filled with the whimsical charm of Loveez. Each dish is crafted to be both visually appealing and delicious, ensuring a memorable dining experience. Examples of the whimsical cuisine include:

- Kyun Kyun Keema Curry: Presented in a gift box-like bun, this dish comes filled with flavors of love.
- Hot Cheese Nikuman: Interactive dining is taken to the next level as guests break apart steamed buns and mix it with rich sauces.
- Doki Doki Love Letter Cake: A delightful cake shaped like a love letter captures the essence of unspoken romantic feelings.
- Gyu Gyu Ai no Tiramisu Parfait: Layers of tiramisu and sweet berries form a delicious dessert for those who believe in love.

Expect a plethora of delightful beverages that exude love and sweetness, enhancing your dining experience.

Unique Merchandise and Promotions

In addition to the delicious food, the cafe will offer exclusive merchandise featuring original artwork of Loveez characters. From cute can badges to acrylic keychains and limited-edition stickers, there is something for everyone to take home as a keepsake.

Guests who make an advance reservation will be treated to a bonus sticker, while returning customers can collect special cards to enjoy rewards throughout their visits. Customers spending 2,500 yen or more during the Valentine event will also receive a collectible card as a token of appreciation.

Locations and Reservations

The Loveez Bitter♡Sweet Cafe will be set up at:

- Tokyo, Shinjuku: BOX cafe&space Lumine Est Shinjuku I & II (February 13 - March 8)
- Osaka, Umeda: BOX cafe&space KITTE OSAKA II (January 29 - March 15)
- Miyagi, Sendai: BALLER:S Aeon Mall Shin-Rifu (January 29 - March 8)

Reservations open on February 3, 2026, at 12:00 PM through the cafe's official website, with a participation fee of 660 yen. You can book up to four seats at a time.

Closing Thoughts

Indulge in an enchanting atmosphere filled with everything Loveez and enjoy an amazing tea time this Valentine’s Day. Whether you’re a fan of these adorable characters or simply looking to celebrate love in a unique way, the Bitter♡Sweet Cafe promises an unforgettable experience filled with cuteness and culinary delights.

Don't miss out on the chance to embrace the spirit of Valentine's Day with Loveez – a true treat for the eyes and the taste buds!