Exciting Collaboration Campaign of Pickles the Frog and Kamele-chan at Atre Kameido

Summer Adventure with Pickles the Frog and Kamele-chan at Atre Kameido

Atre Kameido, managed by Atre Corporation located in Shibuya, Tokyo, is thrilled to announce an exciting collaboration campaign featuring the beloved original character, Pickles the Frog, alongside Atre Kameido's official character, Kamele-chan. This special event, titled "Pickles the Frog and Kamele-chan's Summer Vacation," will run from August 19 (Tuesday) to August 31 (Sunday) in 2025, and promises to be a delightful experience for fans of all ages.

Event Highlights

During this two-week-long campaign, attendees can participate in various exciting activities, including collaborative meet-and-greets, a mini pop-up shop, original coloring activities, and a unique workshop hosted by Yurindo. Below are some of the event's key features:

Collaborative Meet-and-Greet

On August 23 (Saturday), be prepared for the first-ever meet-and-greet between the large version of Pickles and Kamele-chan. Fans will have the chance to take a memorable photo with both characters! The meet-and-greet sessions will be held three times (11:00, 13:00, and 14:30), with each session accommodating up to 30 guests. It's a must-see for anyone visiting Atre Kameido during this time.

Pop-Up Shop: "La Villa de Pickles Petit"

From August 20 (Wednesday) to August 31 (Sunday), visitors can explore a mini pop-up shop dubbed "La Villa de Pickles Petit" located on the 1st floor. This shop will feature popular items from the basic line, the "Nijiiro Series," alongside exclusive merchandise from the "Chojugiga Series" and character products that celebrate the opening of the official Pickles store. Fans will also have a chance to meet Gabriel, a special turtle character created for the event.

Special Coloring Activity

An exclusive original coloring sheet featuring Pickles the Frog and Kamele-chan enjoying their summer vacation will be available for distribution during the campaign period. Children and adults alike can color their sheets, and after completion, drop off their art in a special postbox located near Ginza Kuya on the 1st floor. These masterpieces will be displayed in the elevator lobby next to Welcia Pharmacy on the 2nd floor from August 19 to August 31.

Original Badge-Making Workshop

On August 30 (Saturday), there will be a workshop for creating custom badges with Kamele-chan and Pickles the Frog designs. Participants can create one badge per purchase receipt from Yurindo on the event day. The workshop will be held in two sessions (11:00-13:00, 14:00-16:00) and is limited to the first 100 participants.

Special Instagram Posts

For those who enjoy social media, make sure to check out the official Instagram account for Kamele-chan and Mimire-chan, where Pickles the Frog will be featured. Followers can look forward to posts showcasing the characters' summer adventures, starting from their meeting and leading up to the exciting events.

Character Background

Pickles the Frog first appeared in 1994, embodying the concept of plush toys being stylish like accessories. Known as Pickles, this charming frog is believed to hail from France but has become a favorite in Japan. His fun-loving personality and whimsical design have garnered him a loyal following.

Kamele-chan is the curious and adventurous three-year-old turtle from Atre Kameido, who wants to share the mall's charm with everyone. Accompanied by her responsible friend Mimire-chan, the duo aims to create delightful experiences for visitors.

About Atre Kameido

Atre Kameido is committed to sustainability and aligning with the United Nations' Sustainable Development Goals (SDGs). The shopping center, located at 5-1-1 Kameido, Koto-ku, Tokyo, features over 119 stores, providing shopping and dining experiences for all.

Operating Hours: 10:00 AM – 9:00 PM (Shopping) // 11:00 AM – 10:00 PM (Dining)
Facility Size: 13,389 square meters (Floor Area: 35,994 square meters, including 8 floors above ground and a basement)

Whether you’re a local or visiting Tokyo, make sure to experience the joyful collaboration between Pickles the Frog and Kamele-chan at Atre Kameido. Don’t miss this opportunity to dive into a whimsical summer adventure!