#Japan #Tokyo #Shimane #Bake Vacation #Bake Bake

Discover the Charm of Shimane with the 'Bake Vacation' Promotion

In conjunction with NHK's ongoing morning drama, 'Bake Bake', the Shimane Prefecture is rolling out an exciting promotion titled 'Shimane Bake Vacation'. This initiative aims to highlight the beauty and history associated with the famed couple Koizumi Yakumo and Setsu, whose life and legacy enrich the region.

Engaging Advertisements in Tokyo

From November 10 to November 16, 2023, oversized advertisements featuring the key visuals of this promotion will be displayed prominently at Shibuya Station on the Tokyu Toyoko Line. These advertisements are designed as Peel-Off ads, a unique advertising format that allows passersby to take away a fortune slip called 'Bake Mikuj', enhancing both interaction and interest.

What is Peel-Off Advertising?

Peel-Off advertising is an engaging marketing technique where promotional samples or items are affixed to wall advertisements, allowing the public to peel them off and take them home. This method not only increases the audience's connection to the product but also generates enhances its buzz through tangible engagement.

Details of the Advertisement

• - Size of the Advertisement: 2060mm in height and 14560mm in width. This specific ad comprises three parts, allowing for a substantial visual impact.
• - Display Period: November 10 to November 16, 2023.
• - Location: Near the B3FB1 exit area of Shibuya Station's concourse. Visitors are kindly asked to avoid obstructing the regular flow of passenger traffic during their viewing experience.

What the 'Bake Mikuj' Offers

By peeling off the 'Bake Mikuj', participants not only get a physical memento but also access insights into Shimane’s travel prospects. Each slip features a QR code that leads to a dedicated campaign site, inviting users to participate in the 'Bake Travel Gift Campaign', where they can win accommodation vouchers and shopping coupons.

Moreover, the slips also showcase information about Yakumo and Setsu, including their profiles and the places associated with them, making it an intriguing keepsake for tourists and drama fans alike.

Special Promotions and Scheduled Broadcasts

Alongside the visuals, a promotional video lasting 15 seconds will be aired on the 'LIVE BOARD' digital displays at key Tokyo stations from November 5 through November 14, in 30 locations around the city. This short video aims to capture the essence of Shimane and its attractions.

'Bake Travel Gift Campaign'

Designed to enhance the outreach of the 'Shimane Bake Vacation' promotion, the campaign invites participants to respond to an online questionnaire available on a dedicated campaign website. From those who enter, several prizes related to Shimane will be awarded:

• - 20 accommodation vouchers worth 5,000 yen by the Tamatsukuri Onsen Ryokan Association.
• - 40 shopping vouchers worth 1,000 yen from the Kamimon Street Shopping Association.
• - 13 bottles of special Junmai sake from Izumo Yamasa.
• - 12 bottles of Oki flying fish ponzu sauce.

Participants can access the campaign and more information through the Shimane Bake Vacation special site. The campaign runs from October 1 to November 30, 2023, encouraging people to engage and explore the rich history and offerings of Shimane Prefecture.

In conclusion, the 'Shimane Bake Vacation' promotion perfectly merges local culture with innovative promotional techniques, ensuring a memorable experience awaits both locals and visitors in the bustling metropolis of Tokyo.