Silversea Unveils 'To Finding More' Brand Positioning to Enhance Luxury Travel Experience

Silversea Launches New Brand Positioning: 'To Finding More'

Silversea, a leader in luxury and expedition travel, recently announced its innovative brand positioning, named 'To Finding More'. This new focus aims to honor the profound commitment of its guests towards exploring various destinations throughout the world. Moving forward, this brand ethos will be prominently featured across all of Silversea's communication channels and platforms, redefining the framework of luxury in travel.

Embracing a New Emotional Connection

The essence of 'To Finding More' revolves around celebrating the delight of traveling and aligning with the shared inquisitiveness inherent in Silversea's clientele. It emphasizes emotional authenticity, inviting guests to create their own unique narratives during their adventures. By utilizing striking visuals and a distinct tonal voice, the new brand positioning seeks to ignite the imagination of travelers and inspire them to dive into exploration.

Bert Hernandez, the president of Silversea, stated, "Beyond reflecting our new brand positioning, 'To Finding More' serves as a tribute to our guests, whose curiosity leads them to discover the furthest corners of our planet. This is a celebration of remarkable places and the people who redefine our perspectives."

Uniting Travelers Through Curiosity

Silversea aims to unite its guests, affectionately dubbed 'Eternal Wanderers', through a common desire for cultural discovery and personal growth. It caters to those eager to delve into new adventures while staying committed to self-enrichment. With a vast array of immersive experiences, including the pioneering S.A.L.T. (Sea And Land Taste) culinary program, Silversea remains committed to fulfilling these travelers’ desires and nurturing their expectations of luxury.

Innovation in Luxury Travel

The brand’s two revolutionary Nova-Class ships, Silver Nova and Silver Ray, symbolize Silversea's commitment to providing exclusive travel experiences along with its evolving portfolio. Notably, the company is developing the southernmost hotel in the world, located in Puerto Williams, Chile. This establishment reflects Silversea’s goal to offer unique and seamless journeys to Antarctica, thus emphasizing its leadership in luxury expedition travel.

"Guests opt for Silversea for exceptional experiences that are hard to find elsewhere, and our new brand positioning brings them closer to 'To Finding More'," shared Annette Diaz, the interim chief marketing officer of Silversea. This fresh approach aims to redefine the standards of luxury advertising, rooting itself in the spirit of discovery, and deepening the connection between the brand and its guests with captivating stories and cultural experiences.

A Bright Future for Silversea

As Silversea transitions into this new brand phase, it remains focused on the enduring joy of travel while emphasizing an enriching spirit of exploration. Its commitment to 'To Finding More' underscores the brand's dedication to unparalleled luxury, creating a roadmap for guests who seek adventure in comfort. The many stories waiting to be told are not only experiences but also connections that Silversea aims to deliver.

To find out more about Silversea's new brand positioning, visit Silversea's official website. By facilitating immersive experiences across all seven continents, Silversea continues to lead the way in luxurious travel tailored for discerning explorers.

For those looking for a voyage filled with rich experiences, Silversea stands as a beacon of opportunity. With an ever-expanding network of extraordinary destinations, the brand is poised to mold the future of luxury travel, ensuring that each journey resonates with the ethos of exploration and discovery.