YOUR MEAL Celebrates a Decade of Transformative Dining Experiences

YOUR MEAL Celebrates 10 Years of Innovation in Food

On November 29, 2023, YOUR MEAL, a Tokyo-based company, is proudly celebrating a decade since its founding on November 29, 2016. In honor of this significant milestone, the company has launched a special site dedicated to their 10th anniversary, where they will showcase a series of engaging events and initiatives over the coming year under the corporate slogan “BUILD MEAL! CHANGE WORLD!”

Special Anniversary Site

The newly launched site is designed around two main themes: “BUILD MEAL!” and “CHANGE WORLD!” Through these themes, the company aims to tell compelling stories about food and showcase how individuals can transform their world and influence those around them through their culinary experiences.

BUILD MEAL!

Under the segment “BUILD MEAL!”, customers can explore the brand history and latest offerings of four distinct brands under YOUR MEAL—Muscle Deli, YOUR MEAL, YOUR BREAD, and YOUR COFFEE. As a part of this initiative, the company is issuing a limited-time 10% discount coupon valid until November 29, 2026. Each of the four brands will provide a unique coupon for first-time customers.

- Coupon Summary:

- Expiration Date: November 29, 2026
- Usage: Valid once for first-time customers
- Combination: Not combinable with other coupons

Additionally, YOUR MEAL offers an integrated login system for these four brands. Customers can register on one site and utilize their credentials across the others, simplifying the shopping experience.

CHANGE WORLD!

In the “CHANGE WORLD!” section, YOUR MEAL has launched an interview series featuring inspiring individuals making an impact through food. The first installment features Yusuke Okada, owner of the three-player professional basketball team TOKYO DIME and a board member of B.LEAGUE. TOKYO DIME has benefited from Muscle Deli’s support since 2021, ensuring athletes receive the nutrition needed to excel.

In the interview, Okada discusses the unique aspects of 3x3 basketball, team-building insights, as well as the importance of diet and habits for athletes. He emphasizes that creating systems, rather than merely relying on willpower, is crucial for dietary success. He describes Muscle Deli as a catalyst for behavioral change, illustrating how proper nutrition can significantly alter one’s choices.

“When you streamline your diet, your choices transform,” states Okada, connecting his past as a player with his current endeavors.

Looking Ahead

YOUR MEAL plans to continuously share news and updates about each brand's offerings and new product releases throughout the year. Alongside this, they will feature interviews with athletes, influencers, and users to reflect both the brand's journey and the human stories intertwined with their mission to “BUILD MEAL! CHANGE WORLD!”

For more about the anniversary and to explore the content, visit the 10th anniversary special site: YOUR MEAL 10th Anniversary

About YOUR MEAL

YOUR MEAL operates with a mission to “color the world and people.” They offer personalized meal solutions ideal for body composition and diet, including a subscription service called Muscle Deli, which supplies nutritious meals tailored to individual fitness goals. In addition, they provide catering services focusing on high-protein and healthy options through Muscle Catering, and offer customizable meal services through YOUR MEAL. Their long-life bread, YOUR BREAD, and coffee, YOUR COFFEE, have also gained popularity among health-conscious consumers. In July 2023, YOUR MEAL became a part of the DM Mitsui Group, Japan’s largest sugar manufacturer, aligning with their nutritional objectives.