Bullseye Event Group Partners with Desnuda Organic Tequila for Premier Sports Events

Bullseye Event Group and Desnuda Organic Tequila Collaboration

Bullseye Event Group, known for its extraordinary hospitality at major sports events, has recently announced an exciting multi-year partnership with Desnuda Organic Tequila. This collaboration designates Desnuda as the exclusive tequila supplier across Bullseye’s national hospitality framework, including its renowned Players Tailgate events leading to the Super Bowl, VIP tailgate parties in various cities, and global sports activations commencing in 2026.

The partnership made its debut at the Players Tailgate during the Super Bowl weekend in February 2026, held in Santa Clara. This flagship event, celebrated for its elite pre-game experience, showcased Desnuda, introducing it to thousands of attendees, including VIP guests, athletes, and media. Over the past decade, Bullseye Event Group has perfected the art of hosting high-energy celebrations that feature top-tier culinary offerings, signature cocktails, and appearances from former and current professional football players.

Brandon Korthuis, President of Desnuda Tequila, shared his enthusiasm about the collaboration, stating, "At Desnuda, we believe great partnerships create experiences that people remember. Partnering with Bullseye allows us to integrate our tequila into the most exciting VIP environments surrounding sports and live events. It’s an alliance rooted in a shared vision to create unforgettable experiences for fans and partners alike."

Kyle Kinnett, CEO of Bullseye Event Group, echoed these sentiments, emphasizing the importance of their partnerships. "We have spent over a decade curating premium VIP experiences in the sports sector, and the brands we align with must adhere to that same high standard. Desnuda Organic Tequila exemplifies this through its exceptional craftsmanship and the vibrant energy it contributes to our activations. We eagerly anticipate elevating our events with their brand while enlightening our guests about what makes Desnuda so unique."

As a result of this partnership, Desnuda will be the sole tequila promoted and served at all Bullseye-organized events. This will encompass bespoke cocktails, branded tasting experiences, VIP lounges, and immersive activations designed to complement the events.

The partnership ensures a presence at significant events within Bullseye’s national footprint, including championship weekend activities, professional football VIP tailgates throughout the 2026-2027 season, and VIP hospitality opportunities surrounding the highly anticipated 2026 FIFA World Cup. Collectively, these events will provide Desnuda access to an engaged audience comprising sports fans, corporate allies, athletes, and cultural influencers.

Bullseye Event Group specializes in providing VIP tailgate experiences across seven markets in the country, featuring gourmet food prepared by distinguished chefs, fully stocked cocktail bars, live entertainment, and special appearances from elite athletes.

Desnuda Organic Tequila is crafted from 100% organic Blue Weber agave and is produced in Mexico using traditional distillation techniques. Each bottle is hand-crafted, reflecting the brand’s commitment to authenticity and quality. It’s designed for celebration, whether at intimate gatherings or large cultural events, and represents the ultimate pairing for moments of connection.

Together, Desnuda Organic Tequila and Bullseye Event Group aim to co-create unforgettable experiences that intertwine premium hospitality with sports culture and celebration, enhancing the events and creating a lasting impact on all attendees.