#USA #Chicago #sports marketing #Linglong Tire #Chicago Bulls

Linglong Tire Teams Up with Chicago Bulls

On November 25, 2025, Linglong Tire announced a new global partnership with the NBA's iconic Chicago Bulls, marking a significant development in the company’s sports marketing efforts. This collaboration not only strengthens Linglong's international presence but also reinforces its commitment to engaging with a broader audience through strategic partnerships with renowned brands in the sports industry.

The partnership highlights the global reach and resonance of the Chicago Bulls, emphasizing the team's initiative to create legendary digital and personal experiences for fans worldwide. By establishing connections with a larger international fan base, the Bulls aim to elevate their brand presence, aligning perfectly with Linglong Tire's core philosophy.

Linglong Tire is dedicated to enhancing performance and technological advancements, particularly in materials science and structural design. As a leading global tire manufacturer, Linglong aims to integrate innovative technologies that deliver exceptional performance across various driving conditions, be it urban driving or fast-paced environments like an NBA game. The partnership with the Bulls is a strategic move to increase Linglong's foothold in the North American market.

In conjunction with this partnership, Linglong has established North American brands including Green Max, ATLAS, and Evoluxx, all of which will be part of this collaborative effort. With plans to develop its production base in Brazil, Linglong is progressively building a supply chain network across the Americas, laying strong foundations for localized operations and market penetration.

The collaboration will see Linglong supporting various marketing initiatives at the courtside and enhancing fan engagement strategies. Notably, the company will participate in the Bulls' annual Lunar New Year game, celebrating the Year of the Horse on February 19, 2026. Additionally, both organizations are set to work together on community basketball programs and offline technology experience tours, catering to fans and users globally who share a passion for basketball and value reliability, safety, and innovation that high-quality tires provide.

This partnership not only exemplifies Linglong Tire's ambition to reinforce its presence in the sports sector but also illustrates the Chicago Bulls' commitment to evolving their brand in the competitive landscape of international sports. Together, they will create unique experiences that resonate with basketball enthusiasts, thereby strengthening both brands in the process.

Stay tuned as Linglong and the Chicago Bulls embark on this exciting new journey, set to make waves in the world of sports.