#USA #Portland #Hanna Andersson #Mo Willems #Elephant Piggie

A Whimsical Collaboration: Hanna Andersson Meets Mo Willems

Hanna Andersson, a brand renowned for its high-quality children's apparel, has recently unveiled an enchanting new collaboration with celebrated author and illustrator Mo Willems. This unique partnership brings to life some of children’s favorite characters: The Pigeon and Elephant & Piggie. It’s an irresistible blend that promises to transform bedtime into a delightful experience for little ones everywhere.

The Collection: Fun Meets Quality

This limited-edition collection includes a range of items featuring Willems's iconic characters, showcasing charming designs on both short and long john pajamas, as well as graphic tees. Particularly suited for bedtime or story time, these garments capture Willems's playful spirit and creativity, creating a magical atmosphere that kids will adore. Not only are these pieces visually appealing, but they are also crafted with the high standards Hanna Andersson is known for. They feature OEKO-TEX® STANDARD 100 certified fabric and dyes, ensuring that they are gentle on children's skin while being durable enough for daily wear.

Tori Cook, the Senior Vice President of Franchise Management and Consumer Products at Hidden Pigeon Company, expressed excitement about the collaboration, stating, “We are big fans of Hanna Andersson's commitment to superior quality and design, and these standout offerings will help kids cozy up and settle down in style as they read their favorite Mo Willems books.”

Celebrating the Joy of Stories

Kara Carter, Chief Product Officer at Hanna Andersson, also shared her enthusiasm for the partnership, highlighting the impact of Willems’s books in many households. “We are always on the lookout for stories and moments that light up our kids' lives. Mo Willems's books and playful characters do just that. We're thrilled to give parents and kids another way to celebrate and share in the joy these stories bring through this special collaboration,” she said.

Eco-Friendly Approach

In addition to their whimsical designs, the collection stands out for its commitment to sustainability. All items are made from certified organic cotton that meets Global Organic Textile Standards, reflecting both brands' dedication to environmental responsibility. Hanna Andersson has been a pioneer in sustainable children's fashion for over four decades, ensuring their products are made to last and are good for the planet.

A Legacy of Imagination

Mo Willems, a prolific author and illustrator, has captivated hearts with his storytelling through beloved characters such as The Pigeon and Elephant & Piggie. Over his notable career, Willems has created countless works and has received numerous accolades, including multiple New York Times bestselling titles and Emmy Awards for his writing on Sesame Street.

As this partnership comes to life, the Elephant & Piggie x Hanna Andersson collection is now available online, inviting families to indulge in the whimsical worlds crafted by Willems while enjoying the comfort and style of Hanna Andersson’s products. The positivity and creativity built into each item spark the imagination of children, leading to joyful bedtime rituals.

In summary, this collaboration marks a celebration of childhood wonder, offering an exceptional collection of pajamas that are as fun as they are functional. Get ready to witness the magic of storytelling and bedtime adventures with the new Elephant & Piggie x Hanna Andersson collection. Dress your little ones in comfort and style while celebrating the characters they love.

For more information and to shop the collection, visit Hanna Andersson's website.