Unlocking Media Success: How EmberPoint's New Report Enhances ROI Through Data Utilization

EmberPoint's New White Paper: Boosting ROI in Media

In an era where digital advertising expenditure has overtaken traditional media channels, EmberPoint Co., Ltd. has unveiled a timely report titled "Latest Trends in DX and Data Utilization for Enhancing ROI in the Media Industry". Released on June 9, 2025, this insightful white paper addresses how media firms can adapt to the shifting landscape while improving both customer engagement and operational efficiency.

As internet advertising investment soared to 3.33 trillion yen, eclipsing the 2.31 trillion yen spent on traditional mass media, the media industry is facing a significant transformation. This shift underscores the importance of adopting new digital strategies that break free from dated approaches, enabling sustained growth.

However, many companies are grappling with the challenge of wishing to enhance their customer engagement strategies without increasing operational complexities. To tackle this dilemma, the report proposes a solution through the synergistic use of three critical IT tools: Marketing Automation (MA), Customer Data Platforms (CDP), and Content Management Systems (CMS). By merely deploying tools piecemeal, companies miss out on the full potential of engagement and efficiency. The report delineates clear strategies on how to integrate these tools effectively.

Key Highlights of the Report

1. Three Major Trends Reshaping the Media Industry

The report outlines vital trends that media organizations must understand: Digital × Multi-Platform, Data Integration and Customer Engagement, and Subscription & Commerce Integration. Detailed analyses supported by data illustrate the current direction of the industry and the imperative steps to keep pace with these trends.

2. A Case Study of a Major Media Outlet Achieving a 71% Open Rate

One of the standout success stories highlighted is a prominent media company in the pet industry. Utilizing MA tools, they've achieved an impressive email open rate of 71% and a click-through rate (CTR) of 18.8%. The report reveals insights into how they effectively integrated vast amounts of customer and pet data while tailoring their content to different stages of pet ownership—thereby fostering strong customer engagement.

3. Practical IT Tool Integration Models for Immediate Use

The report further explains how integrating MA, CDP, and CMS creates opportunities for personalized marketing strategies and operational efficiencies. Visual models illustrate the potential personalization initiatives that can stem from this integrated approach.

This white paper serves as a roadmap for media organizations looking to navigate the complexities of the digital landscape while enhancing their return on investment. Interested readers can download the report for free at the following link:

Download the White Paper

- Title: Latest Trends in DX and Data Utilization for Enhancing ROI in the Media Industry
- Format: PDF
- Download URL: Download Here

About EmberPoint Co., Ltd.

Founded in December 1999, EmberPoint has been a key player in supporting corporate communication activities for over two decades. With industry-leading email delivery performance via their service "Mail Publisher," they now offer advanced solutions including "Engage Cros" for marketing automation and semi-custom mobile application packages through "App Publisher". For more information, visit EmberPoint Website.