Karen DeVault Joins Spiro as Senior Vice President for Global Growth Accounts
Spiro®, a leading global experiential agency renowned for its expertise in brand activations, events, and exhibitions, has made a significant move in enhancing its leadership team by appointing Karen DeVault as Senior Vice President for Global Growth Accounts. This decision comes in line with the growing trend of companies investing in experiential marketing, aiming to establish deeper relationships with their audiences and achieve greater economic impact.
With over 20 years of experience in integrated marketing and experiential programs across both B2B and B2C sectors, DeVault brings a wealth of knowledge to her new role. Previously, she served as the Executive Vice President at Invisible North, where she was instrumental in shaping the integrated customer strategy across experiential, digital, and partnerships.
Prior to that, she spent seven years at Mosaic North America, where she played a pivotal role in developing the agency’s integrated service offerings. There, she also oversaw projects for numerous renowned brands in various segments, including consumer goods, technology, fintech, entertainment, beverages, streaming, and retail.
"Karen possesses a rare blend of skills," said Carley Faircloth-Kilmurray, Global Chief Marketing, Strategy and Activations Officer at Spiro. "She combines a strategic mindset with practical execution. She understands client objectives, poses the right questions, and fosters genuine partnerships. Her previous clients trust her, which speaks volumes about her capabilities. With her joining the Brand Activations & Events (BAE) team, we anticipate her experience and collaborative leadership style will enrich our current strengths."
In her new position, DeVault's focus will be to nurture key client relationships and propel the growth of Spiro’s Brand Activations & Events sector. "The expectations clients have for their agency partners have transformed significantly throughout my career," DeVault noted. "Brands are looking for experienced partners who understand their business realities, navigate complex situations, and implement ideas effectively without losing momentum. This is what drew me to Spiro. There is a genuine commitment to collaborative work and delivering promises."
Jeff Stelmach, Global President of Spiro, expressed enthusiasm over DeVault's appointment, stating, "Karen has dedicated her career to building trusted relationships with some of the world’s leading brands. She has a profound ability to assist clients in managing complex issues, align teams towards a common goal, and actualize ambitions. We are thrilled to welcome her to Spiro and look forward to the added value she will bring to the organizations we serve."
DeVault’s arrival at Spiro comes at a time when more companies are recognizing that experiences can not only engage audiences but also solidify customer relationships and support overarching business objectives. Her appointment strengthens Spiro's capacity to meet this imperative with leadership expertise and close collaboration.
For further insights into Spiro’s offerings in brand activation and events, visit spiro.com.
Spiro (sp-eye-roh) is a strategically driven, creatively focused global experiential agency that sets benchmarks for how brands connect and grow. By enhancing the gravitational pull—an attraction driven by data, emotions, and behaviors—between brands and their audiences, Spiro transforms brands into experiences. With a global network, Spiro earns the trust of some of the world's most influential brands, creating an allure that keeps customers coming back. For more information, visit spiro.com.
With over 20 years of experience in integrated marketing and experiential programs across both B2B and B2C sectors, DeVault brings a wealth of knowledge to her new role. Previously, she served as the Executive Vice President at Invisible North, where she was instrumental in shaping the integrated customer strategy across experiential, digital, and partnerships.
Prior to that, she spent seven years at Mosaic North America, where she played a pivotal role in developing the agency’s integrated service offerings. There, she also oversaw projects for numerous renowned brands in various segments, including consumer goods, technology, fintech, entertainment, beverages, streaming, and retail.
"Karen possesses a rare blend of skills," said Carley Faircloth-Kilmurray, Global Chief Marketing, Strategy and Activations Officer at Spiro. "She combines a strategic mindset with practical execution. She understands client objectives, poses the right questions, and fosters genuine partnerships. Her previous clients trust her, which speaks volumes about her capabilities. With her joining the Brand Activations & Events (BAE) team, we anticipate her experience and collaborative leadership style will enrich our current strengths."
In her new position, DeVault's focus will be to nurture key client relationships and propel the growth of Spiro’s Brand Activations & Events sector. "The expectations clients have for their agency partners have transformed significantly throughout my career," DeVault noted. "Brands are looking for experienced partners who understand their business realities, navigate complex situations, and implement ideas effectively without losing momentum. This is what drew me to Spiro. There is a genuine commitment to collaborative work and delivering promises."
Jeff Stelmach, Global President of Spiro, expressed enthusiasm over DeVault's appointment, stating, "Karen has dedicated her career to building trusted relationships with some of the world’s leading brands. She has a profound ability to assist clients in managing complex issues, align teams towards a common goal, and actualize ambitions. We are thrilled to welcome her to Spiro and look forward to the added value she will bring to the organizations we serve."
DeVault’s arrival at Spiro comes at a time when more companies are recognizing that experiences can not only engage audiences but also solidify customer relationships and support overarching business objectives. Her appointment strengthens Spiro's capacity to meet this imperative with leadership expertise and close collaboration.
For further insights into Spiro’s offerings in brand activation and events, visit spiro.com.
About Spiro
Spiro (sp-eye-roh) is a strategically driven, creatively focused global experiential agency that sets benchmarks for how brands connect and grow. By enhancing the gravitational pull—an attraction driven by data, emotions, and behaviors—between brands and their audiences, Spiro transforms brands into experiences. With a global network, Spiro earns the trust of some of the world's most influential brands, creating an allure that keeps customers coming back. For more information, visit spiro.com.
Topics Entertainment & Media）
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