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Blackthorn Introduces Groundbreaking Vision for Event Management

On January 13, 2026, Blackthorn, the renowned event management platform that operates seamlessly within Salesforce, revealed its ambitious new platform vision aimed at transforming how organizations handle events in today’s digital era.

In a landscape where complexities abound and event formats merge online and offline, many organizations still depend on scattered tools that remain disjointed from Salesforce. This disconnect hampers their ability to quantify the effectiveness and returns of their events. Blackthorn's mission is clear: unify event and business data within Salesforce to create a single source of truth, allowing businesses to streamline their event management processes.

A New Era for Event Management

Traditionally, the tools available for event management have focused primarily on features, often overlooking the crucial connection between event data and business outcomes. This oversight can lead to inefficiencies, as organizations struggle to track event performance and align it with broader business goals. Blackthorn, however, addresses these issues by incorporating event planning, execution, and analytics into the Salesforce environment, thus enabling a more cohesive and scalable solution for managing everything from webinars to large-scale conferences.

Chris Federspiel, CEO of Blackthorn, commented on the announcement: _“Event teams today face pressure to deliver exceptional experiences while demonstrating tangible business impacts, all within Salesforce. Our revamped platform vision is aimed at minimizing friction for event planners, enhancing attendee engagement, and fully utilizing Salesforce-native event data, all without sacrificing scalability or insightful analytics.”_

Andrea Adcock, Chief Product Officer, emphasized that Blackthorn was engineered from the ground up as a genuine Salesforce-native event platform, not just as an additional layer. Looking ahead, Blackthorn aims to expand the platform’s usability and user experience, allowing a larger array of teams to fully harness the possibilities presented by Salesforce-native events, regardless of their expertise with the platform.

Upcoming Innovations in Event Management

During a virtual event set for February, Blackthorn will showcase live demonstrations of its new innovative capabilities, which revolve around three key focus areas:

1. Enhanced Planner Experience Outside of Salesforce

Blackthorn is set to launch a new web-based planning interface designed for effortless event setup and management. This user-friendly interface will adjust to an organization’s unique Salesforce configurations, facilitating smoother workflows without requiring users to log into Salesforce constantly. It’s designed to democratize event management by making it accessible while retaining the robust features and security needed by enterprises.

2. Customizable and Branded Event Experiences

With its new page designer, Blackthorn offers unprecedented design flexibility. Planners can now create modern, customized event pages without needing advanced technical skills or external resources. The drag-and-drop functionality promotes design consistency across events, empowering organizations to maintain creative control while scaling their event strategies.

3. AI-Powered Insights for Efficiency

In addition to enhancing the user experience, Blackthorn is introducing an AI layer atop its Salesforce-native foundation to drive efficiencies and provide more clarity around event performance. This AI layer streamlines routine tasks, transforming them into simpler actions, such as moving tickets through chat commands. Furthermore, Blackthorn plans to offer pre-built dashboards and analytical templates, making event insights more accessible and actionable without heavy reliance on manual data manipulation or deep Salesforce knowledge.

Join the Future of Event Management

Blackthorn is keen to invite planners, customers, partners, analysts, and media professionals to its upcoming virtual event in February, where they can see the future of event management unveiled. As organizations continue to navigate the complexities of managing events, Blackthorn stands at the forefront, ready to help them thrive in an increasingly intricate environment.

For more information on Blackthorn and its pioneering approach to event management, visit their official website at www.blackthorn.io.

About Blackthorn

Founded in 2015 and headquartered in New York, Blackthorn has established itself as a leader in Salesforce-native event management. With tools that allow customers to leverage their entire event programs directly from Salesforce, including payment processing and communications, Blackthorn is set to redefine what’s possible in the event management space.