#Japan #Tokyo #Muscle Dining #TANPAC #Fujikko

Exciting New Partnership between TANPAC and Fujikko

In a groundbreaking collaboration, TANPAC Inc., known for its grilled dining and bar concept, "Muscle Dining," has joined forces with Fujikko Inc. to forge a new path in protein consumption for daily meals. This partnership aims to bring an innovative approach to protein intake, particularly focusing on women who often face challenges in balancing their protein consumption with satiety.

Introduction of Daisu Rice

As the first step in this collaboration, Daisu Rice has been introduced to all Muscle Dining locations as part of the September menu. Daisu Rice, launched by Fujikko in March 2021, is a novel food product that suggests a new way of integrating beans into meals. It features nutrient-rich soybeans that can be consumed similarly to rice, making it a high-protein and low-carbohydrate alternative.

To explore further, visit the Daisu Rice brand site.

Rethinking Carbohydrates for a Healthy Diet

Historically, the consumption of protein typically revolved around protein powders or increased meat intake. However, factors like intake quantity, satiety, and cost have rendered these options difficult for daily consumption.

The focus on "updating staple foods" aims to tackle these issues. Fujikko's Daisu Rice allows consumers to blend it with white rice, increasing protein and fiber intake without altering the meal's appearance or quantity.

Collaborative Menu at Muscle Dining

In an effort to highlight the taste and benefits of Daisu Rice, the two companies have developed a collaboration menu at Muscle Dining. For the month of September, Daisu Rice is featured in the popular weekday lunch special called the "Monthly Ladies Set."

The special plate includes a delicious hamburger topped with seasonal vegetables and Daisu Rice. The nutritional information (without brown rice) is as follows:

• - Energy: 472 kcal
• - Protein: 31.7 g
• - Fat: 32.6 g
• - Carbohydrates: 18.2 g

This exclusive dish combines the flavors of summer and autumn, showcasing Daisu Rice—100% soybean rice served alongside traditional rice. It’s a perfect choice for those watching their carbs while still wanting to indulge!

About Muscle Dining

With three locations in Tokyo, Muscle Dining has earned a remarkable reputation for offering delicious meals that are high in protein yet low in calories. Frequented by athletes and celebrities alike, it positions itself as a supportive ally for healthy lifestyle choices. Experience the culinary delights that make your body happy and healthy.

Reservations can be made via their website or directly at the locations:

• - Muscle Dining Shibuya MIYASHITA PARK: 6-20-10 Jingu-mae, Shibuya, Tokyo. (050-3188-5908)
• - Muscle Dining Roppongi: 7-8-5 Roppongi, Minato, Tokyo. (050-3184-1027)
• - Muscle Dining Ginza Corridor: 7-2 Ginza, Chuo, Tokyo. (050-3628-0435)

Future Vision: Beyond Menu Development

Looking ahead, this partnership aims not only to introduce new menu items but to redefine daily eating habits with an emphasis on protein intake. By targeting women specifically, Daisu Rice will be featured as part of the ladies’ menu. Future options may include a hybrid staple where Daisu Rice partially replaces white rice in traditional dishes.

Moreover, both companies are committed to reshaping the common belief that protein should come from special ingredients. The aim is to create a lifestyle where protein intake occurs more naturally as part of everyday staples.

Potential future initiatives include:

• - Development of support meals tailored for athletes who require protein while adhering to weight regulations due to their sport.
• - Implementing high-protein, low-carbohydrate staples in the Muscle Dining Deli and Office menus to support healthier lifestyles and weight loss.

Muscle Dining DELE and Office

Muscle Dining also offers a range of over 100 menu items tailored to individual dietary goals through its frozen meal delivery service, including the newly revamped offerings that prioritize taste and convenience.
Muscle Dining Office provides high-quality frozen meals at an affordable price, simplifying access to nutritious meals for employees while promoting workplace wellness and productivity.

In Summary
TANPAC Inc. is on a mission to create transformative food experiences, supporting individuals with delightful high-protein meals. With this new partnership with Fujikko, both companies are innovating ways to promote healthier eating habits in society, proving that nutritious and delicious can go hand in hand.

For inquiries regarding this matter, please reach out to the PR department of TANPAC Inc. via email at [email protected].