#Japan #Tokyo #PRESS BUTTER SAND #New Year Box #2026 Year of the Horse

Introducing the 2026 New Year's Box from PRESS BUTTER SAND

As New Year’s approaches, PRESS BUTTER SAND, a renowned butter sand specialty store operated by BAKE Inc., unveils an exciting limited edition New Year’s box celebrating the Year of the Horse. This beautifully packaged set will be available for purchase starting November 20, 2025, just in time for holiday gifting.

A Symbol of Prosperity: The Horse

This year, the design is inspired by the horse, a symbol of good fortune, vitality, and agility. The artwork captures a horse in mid-gallop, adorned with geometric patterns of the brand's logo, emanating a sense of strength and elegance. The rich golden tones against the bright red packaging evoke the celebratory spirit of the New Year, making it a perfect gift to welcome 2026.

Additionally, traditional camellia motifs grace the sides of the packaging, further enriching the festive theme. The colorful red package embodies the vibrancy of the season, serving not only as a delicious treat but also as a delightful gift for New Year's celebrations.

Product Highlights

This limited edition New Year box includes:

• - Assorted Butter Sand Cookies - 12 pieces
• - Flavors: Classic, Amaou Strawberry, Uji Matcha, and Chestnut

Each variety is thoughtfully crafted, combining the beloved flavors of butter sand cookies with a seasonal twist. The textures are balanced perfectly, ensuring a delightful snacking experience that embodies quality and flavor.

Pricing and Availability

The New Year box is priced at 3,300 yen (tax included) and includes an array of flavors:

• - 3 pieces of Classic Butter Sand
• - 3 pieces of Amaou Strawberry Butter Sand
• - 3 pieces of Uji Matcha Butter Sand
• - 3 pieces of Chestnut Butter Sand

You can purchase this limited edition box at PRESS BUTTER SAND locations nationwide, as well as at various event venues. It will also be available through several online platforms, including the official PRESS BUTTER SAND online store, Rakuten, Yahoo Shopping, Amazon, auPay Market, and LINE Gift. The sale runs from November 20, 2025, to January 7, 2026, or until stocks last.

About PRESS BUTTER SAND

PRESS BUTTER SAND stands by its motto of "Creating sincerely, delivering sincerely." Since its inception in April 2017 in Tokyo Station, the brand has expanded both domestically and internationally, gaining popularity for its handmade butter sand cookies that use high-quality ingredients. The unique technique of baking the cookies using the traditional "hasami-yaki" method guarantees a crispy texture and rich flavor without excessive oil. The two-layered approach combines a creamy butter filling with a crunchy cookie base, resulting in a delightful treat for all.

With this New Year box, PRESS BUTTER SAND invites you to join in the festivities and share the joy of the season. Whether gifting it to loved ones or enjoying it yourself, it’s a sweet way to kick off the year ahead.

Company Overview

• - Name: BAKE Inc.
• - Established: April 2013
• - CEO: Junpei Yamada
• - Location: 3-19-1 Shirokanedai, Minato City, Tokyo, Japan
• - Business Scope: Snacks manufacturing and sales, operations of EC site "BAKE the ONLINE", management of web media

BAKE Inc. also operates several other unique brands specializing in various Japanese confections, ensuring a delightful experience for all who venture into their stores.