LEGO® SMART Play™ Gateway Takes Center Stage at San Diego Comic-Con 2026
The LEGO Group is bringing a fresh wave of interactivity to San Diego Comic-Con 2026 with the launch of the LEGO® SMART Play™ Gateway. Set in booth #2829, this experience merges beloved franchises with groundbreaking LEGO technology, inviting fans into immersive worlds where their favorite characters come to life. From July 23 to 26, attendees are welcomed into a retro-futuristic setting that captures the essence of mid-century design, seamlessly blending it with the latest advancements from the LEGO SMART Play technology.
At this gateway, participants will find themselves in the heart of two universally loved franchises – LEGO Star Wars™ and LEGO Pokémon™. Through SMART Play elements, each feature provides unique interactive sessions, allowing fans to build and engage in ways previously unimagined. Imagine stepping into the iconic Mos Eisley Cantina, where oversized LEGO bricks recreate the atmosphere of the Star Wars universe. Here, fans can grab a microphone and activate a musical remix of the classic Cantina Theme, snap selfies with a life-sized Dewback, or encounter characters like Greedo, all while decoding hidden messages scattered across the exhibit.
On the other side, the LEGO Pokémon™ Lab offers trainers a vibrant setting to begin their Pokémon journey. Daring fans can interact with their favorite Pokémon, choose their companions from familiar options like Bulbasaur, Charmander, and Squirtle, and engage in fun activities like 'Hide and Pikachu', bringing the beloved game to life.
Moreover, the LEGO SMART Play™ Gateway isn't just about entertainment; it's also a premier space for product reveals. This year, LEGO is set to unveil an array of new sets that cater to fans across all ages, including the wildly anticipated LEGO Icons Star Trek U.S.S. Enterprise NCC-1701™ Bridge. This intricately designed model features eight LEGO Minifigures, ensuring that seasoned fans and newcomers alike can find something to spark their imagination.
With sets like the nostalgic LEGO Donkey Kong™ Arcade and the charming LEGO Minifigures Shrek Series, which commemorates the beloved character's 25th anniversary, LEGO is not just showcasing legacy but also building fresh connections with audiences. As fans rediscover their passion for these franchises, LEGO promises that these new products will be available for purchase at LEGO Stores and online.
The LEGO SMART Play™ experience at Comic-Con will also include various activities, such as a scavenger hunt across the venue, allowing attendees to collect limited-edition items and interact with the brand in multiple dimensions. Further enhancing the experience, fans can explore programming events and panels, where LEGO experts and creators will share insights about upcoming themes and sets, enhancing nostalgia with fresh innovations.
As Beth McKenna, Head of U.S. Marketing at the LEGO Group, stated, 'The excitement around LEGO SMART Play began earlier this year and continues to grow with the launch of new sets on August 1. We are thrilled to bring these themes to life at the LEGO SMART Play Gateway during San Diego Comic-Con.' This immersive experience not only spotlights the significant advancements in LEGO play but also celebrates the collective passion of fans united by their favorite stories, characters, and worlds.
In conclusion, whether you're a temperament trainer from the Pokémon Lab or a traveler in a galaxy far, far away, the LEGO® SMART Play™ Gateway at San Diego Comic-Con is set to offer unforgettable experiences all weekend long. Prepare to immerse yourself in play and creativity that stretches the boundaries of what LEGO has to offer, and connect with fellow fans who share the same love for these iconic brands.
At this gateway, participants will find themselves in the heart of two universally loved franchises – LEGO Star Wars™ and LEGO Pokémon™. Through SMART Play elements, each feature provides unique interactive sessions, allowing fans to build and engage in ways previously unimagined. Imagine stepping into the iconic Mos Eisley Cantina, where oversized LEGO bricks recreate the atmosphere of the Star Wars universe. Here, fans can grab a microphone and activate a musical remix of the classic Cantina Theme, snap selfies with a life-sized Dewback, or encounter characters like Greedo, all while decoding hidden messages scattered across the exhibit.
On the other side, the LEGO Pokémon™ Lab offers trainers a vibrant setting to begin their Pokémon journey. Daring fans can interact with their favorite Pokémon, choose their companions from familiar options like Bulbasaur, Charmander, and Squirtle, and engage in fun activities like 'Hide and Pikachu', bringing the beloved game to life.
Moreover, the LEGO SMART Play™ Gateway isn't just about entertainment; it's also a premier space for product reveals. This year, LEGO is set to unveil an array of new sets that cater to fans across all ages, including the wildly anticipated LEGO Icons Star Trek U.S.S. Enterprise NCC-1701™ Bridge. This intricately designed model features eight LEGO Minifigures, ensuring that seasoned fans and newcomers alike can find something to spark their imagination.
With sets like the nostalgic LEGO Donkey Kong™ Arcade and the charming LEGO Minifigures Shrek Series, which commemorates the beloved character's 25th anniversary, LEGO is not just showcasing legacy but also building fresh connections with audiences. As fans rediscover their passion for these franchises, LEGO promises that these new products will be available for purchase at LEGO Stores and online.
The LEGO SMART Play™ experience at Comic-Con will also include various activities, such as a scavenger hunt across the venue, allowing attendees to collect limited-edition items and interact with the brand in multiple dimensions. Further enhancing the experience, fans can explore programming events and panels, where LEGO experts and creators will share insights about upcoming themes and sets, enhancing nostalgia with fresh innovations.
As Beth McKenna, Head of U.S. Marketing at the LEGO Group, stated, 'The excitement around LEGO SMART Play began earlier this year and continues to grow with the launch of new sets on August 1. We are thrilled to bring these themes to life at the LEGO SMART Play Gateway during San Diego Comic-Con.' This immersive experience not only spotlights the significant advancements in LEGO play but also celebrates the collective passion of fans united by their favorite stories, characters, and worlds.
In conclusion, whether you're a temperament trainer from the Pokémon Lab or a traveler in a galaxy far, far away, the LEGO® SMART Play™ Gateway at San Diego Comic-Con is set to offer unforgettable experiences all weekend long. Prepare to immerse yourself in play and creativity that stretches the boundaries of what LEGO has to offer, and connect with fellow fans who share the same love for these iconic brands.
Topics Entertainment & Media）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.