#Japan #Tokyo #KUZEN #Studying #KIYO Learning

KUZEN Enhances Learner Experience in Online Education

In a significant move, KUZEN, an LINE extension tool developed by KUZEN Inc., has been adopted by KIYO Learning Inc., which operates the online qualification courses, including government service training in Studying. This implementation aims to combat the prevalent issue of learner isolation, a concern in the online learning sector, by offering personal support from the course selection stage through to learning itself.

Background of the Implementation

The online education market is expanding, fueled by the growing demand for reskilling. However, this growth has also intensified competition, making relationship-building with individual users crucial for success. One of the largest challenges faced in online learning is the loneliness that learners feel during their studies, which can lead to discontinuation. This sense of isolation often begins even before starting the learning process, stemming from uncertainties such as “Which course should I choose?” or “Will I be able to keep going?”

Recognizing this, the Studying platform felt that the traditional approach of generic email communications was inadequate in addressing learners' pre-course jitters, particularly among the younger, digital-native generation. There was an urgent need to transition to personalized communications that resonate with individual interests and concerns. Consequently, the team decided to explore the utilization of LINE, which enables personalized messaging based on website behaviors and internal data, as a possible solution.

Implementation and Results

With the introduction of KUZEN, the nurturing strategies that were previously hypothesis-driven have transformed into data-driven approaches grounded in actual user behaviors. KUZEN allows for precise segmentation and delivery based on user interests, significantly enhancing message open rates.

Additionally, the implementation of a hybrid communication system that combines an efficient bot with human interaction has been established. The bot collects basic information such as course preferences and examination years to offer tailored course recommendations. For those seeking deeper consultations, a seamless transition to a one-on-one chat with knowledgeable course instructors is available. This setup not only alleviates pre-purchase anxieties but also extends support throughout the learning journey, nurturing each user’s career aspirations and ensuring they feel confident and secure as they engage with the courses.

Future Prospects - Comments from the Contributors

According to Kazuki Ayabe, unit head of the Government, Language, and Medical Units at KIYO Learning, and Kobayashi from the marketing department, the focus will now be on expanding the LINE-centric communication strategy to additional courses based on the success of this project. Their objective is to enhance customer experience across the entire service spectrum.

In the future, they aim to integrate their core systems with KUZEN further, developing seamless support from the examination consideration stage through to completion and post-qualification advice, all facilitated via LINE. Plans include enhancing the approach by offering course recommendations tailored to user learning status, strengthening engagement, and maximizing customer lifetime value (LTV).

Interested individuals can find more details on the Studying official LINE account through this QR code link.

For companies, KUZEN is recognized as a design solution for interactive dialogue, supporting marketing optimization and operational efficiency. With flexible integrations with various CRM and communication tools, KUZEN has already been adopted by over 600 companies of all sizes across industries.

For more information, including service inquiries, visit KUZEN's official site or contact them via email at [email protected].