Popl and Apollo.io Unite to Transform In-Person Event Data Management

In an exciting development for businesses navigating the complexities of in-person events, Popl, a top AI-driven platform specializing in go-to-market strategies, has announced its collaboration with Apollo.io, an innovator in AI-powered data solutions. With this partnership, the two companies aim to revolutionize how organizations collect and utilize data from face-to-face interactions at events.

What the Partnership Entails

Following their pre-existing relationship, this agreement enhances Popl's capabilities by integrating Apollo's extensive data network, which boasts over 240 million contacts and 30 million companies. As Popl's primary data source, Apollo enhances Popl's existing enrichment engine—a system engineered to transform interactions, such as badge scans at events, into fully fleshed-out, CRM-ready contact records.

In the words of Jason Alco, the CEO and founder of Popl, "Every great GTM platform is only as strong as the data underneath it. Apollo has built one of the most powerful B2B data networks in the market, and this agreement brings that strength directly into the event lead capture workflow. Together, we're helping customers turn in-person conversations into more complete, more accurate pipeline data in seconds."

The Role of Apollo's Data

The partnership taps into Apollo's robust data framework, significantly enhancing Popl’s ability to provide accurate and comprehensive data coverage for in-person encounters. The collaboration leverages a waterfall enrichment approach that Popl employs, which is designed to maximize data enrichment using more than 20 selected data partners, with Apollo playing a pivotal role.

When a lead is captured during an in-person interaction, Popl utilizes Apollo’s quality data to enrich contact and company information effectively. In addition to Apollo’s input, Popl deploys proprietary AI agents for real-time data filling, web discovery, email prediction, and validation, achieving a remarkable data coverage rate exceeding 97% for in-person interactions.

Amplifying Event Intelligence

Scott Singerman, Vice President of Partnerships at Apollo.io, emphasizes the importance of enriching real-world interactions. He notes, "Popl is AI-native, fast-moving, and obsessed with turning real-world moments into pipeline. Putting Apollo's robust and fresh data behind their engine helps their customers act on every conversation in seconds, enabling modern go-to-market strategies."

As the partnership matures, the two companies are determined to provide event and revenue teams with the clearest possible picture of their interactions at events, along with actionable insights for follow-up. Alco further articulates this vision: "As we scale, the goal is simple, to give event and revenue teams the most complete picture possible of who they met and what to do next, with enriched data returned in seconds."

Thus, the union of Popl and Apollo.io promises to enhance the efficacy with which organizations can gather, process, and act upon data derived from in-person interactions, closing the gap between conversation and trackable opportunities in the sales pipeline.

About Popl

Popl specializes in turning in-person interactions at trade shows and events into actionable CRM data. With features like badge scanning, AI-driven enrichment, built-in CRM integrations, and reporting capabilities, Popl is committed to empowering revenue teams to engage, enrich, and leverage meeting leads effectively. The company is proudly recognized as a Y Combinator startup (W21).

For more information, visit Popl's website.

About Apollo.io

Apollo.io operates as a comprehensive go-to-market platform that streamlines the sales, marketing, and revenue processes for teams of all sizes. By combining a vast B2B contact database with an AI-driven platform, Apollo supports organizations in identifying prospects, engaging effectively, and driving substantial growth. Discover more at Apollo.io.