#Brazil #São Paulo #Scientific Games #Brightstar Lottery

Major Joint Venture in Brazil: Brightstar and Scientific Games Collaborate on New Lottery

In an exciting development for the gaming and lottery landscape in Brazil, Brightstar Global Solutions Corporation, a subsidiary of Brightstar Lottery PLC, has entered into a significant joint venture with Scientific Games. Together, they announced the formation of SP Loterias SPE S.A. (SPL) and the signing of a 15-year concession agreement with the Government of the State of São Paulo. This partnership will oversee new lottery operations designed to provide entertainment and generate funds that will be invested into healthcare across the state.

Details of the Joint Venture

Under the agreement, SPL is granted an exclusive license to operate various lottery formats within São Paulo for a period of 15 years. The offerings will include traditional draw-based games, instant lottery options, and eInstant games, accessible through both retail and digital platforms. This multifaceted approach aims to create a seamless gaming experience for players while ensuring a steady revenue stream to support essential healthcare initiatives in the state, which is home to around 44 million residents.

Marco Tasso, Chief Operating Officer at Brightstar, expressed enthusiasm about the expansion into Brazil, noting the opportunity to bring engaging lottery options to a massive audience. With over 40 years of experience in managing some of the world's largest lotteries, Brightstar aims to introduce its advanced technology and best-in-class games to Brazilian players. The launch of this new lottery is anticipated to fulfill not only entertainment needs but also to contribute meaningfully to public health funding in the region.

Scientific Games also highlighted the extensive collaboration that led to the establishment of this new state lottery. Michael Conforti, the company’s President of International Operations, emphasized their commitment to providing reliable systems technology and high-performance lottery games to São Paulo. The partnership, backed by both companies' innovations and expertise, seeks to meet the diverse needs of lottery participants while promoting transparency and security in operations.

Brightstar Lottery PLC Overview

Brightstar Lottery PLC is recognized as a forward-thinking leader in the lottery industry, focusing on delivering secure technology and comprehensive solutions tailored to government needs. They have built a solid reputation as a trusted partner for many global regulators, adhering to high standards of integrity and operational excellence. With around 6,000 employees worldwide, Brightstar continues to expand its influence in lottery markets through innovative gaming solutions and responsible practices. More details can be found on their official website.

Scientific Games: A Leader in Lottery Solutions

On the other hand, Scientific Games stands out as a pioneer in retail and digital gaming solutions. This global company offers a wide array of products, including enterprise gaming platforms and data analytics services, aimed at increasing profits for government-sponsored lottery and sports betting programs. Their foundation of trusted partnerships since 1973 has fostered a relentless focus on innovation and security. The insights and technologies they bring are expected to elevate the lottery experience in São Paulo significantly.

Conclusion

As Brightstar and Scientific Games gear up to unleash this innovative lottery venture in São Paulo, both companies are poised to provide entertainment while bolstering local healthcare funding. This collaboration signifies a substantial advancement in the Brazilian lottery space, promising to transform how residents engage with lottery gaming and improve community welfare through strategic investments in health services. The partnership exemplifies how the lottery industry can effectively merge entertainment with social responsibility, paving a new path for future initiatives in other regions.