Daito Kentaku Unveils 2025 Living Satisfaction Rankings in Hokuriku
Daito Kentaku Co., Ltd., headquartered in Tokyo's Minato ward and led by CEO Kei Takeuchi, has announced the extensive results of its largest residential satisfaction survey to date. The company revealed both the
2025 Hokuriku Living Satisfaction Rankings and the
2025 Desired City Rankings, offering valuable insights into the preferences of residents in this picturesque region.
Key Highlights from the Living Satisfaction Rankings
For the sixth consecutive year,
Nonoichi City in Ishikawa Prefecture has emerged as the top-ranked city for living satisfaction. Following Nonoichi are
Kanazawa City and
Hakusan City, also located in Ishikawa Prefecture, securing the second and third spots, respectively. Notably, the top five rankings consist entirely of municipalities from Ishikawa Prefecture.
Unpacking the Rankings
Nonoichi City, recognized for its outstanding livability, has maintained its lead thanks to its proximity to
Kanazawa City, serving as a suburban haven. Kanazawa City, noted as the largest urban center in the Hokuriku region, boasts robust urban infrastructure, making it an attractive locale. Meanwhile, Hakusan City, which also functions as a satellite city to Kanazawa, has numerous manufacturing facilities, contributing to its appeal.
Other notable mentions include
Kahoku City in fourth place and
Uchinada Town, also in Ishikawa, which has climbed from ninth to fifth place over the past year, emphasizing its rising reputation as a desirable location. This is particularly significant as Uchinada Town is the only municipality in the top five that's classified as a town in rural Japan.
Understanding Satisfaction Scores
The rankings reflect a metric known as the
deviation score, a standard statistical measure that gauges satisfaction levels against an average of 50. This comprehensive analysis incorporates responses gathered over several years, specifically from 2021 to 2025. In instances where specific municipalities didn’t meet the required participant threshold during this timeframe, responses from 2020 and even 2019 were included.
Desired City Rankings Insights
In terms of places residents aspire to live,
Kanazawa City has also secured the first position for six years in a row. Close behind is the
Tokyo 23 wards, consistently holding second place for four years. Tied for third are
Toyama City and
Nonoichi City, both with five years of consistent representation in the rankings.
Osaka City, once ranked tenth, has impressively clawed its way to fifth place, showcasing the dynamic shifts in urban desirability across the region.
Interestingly,
76.1% of respondents affirm their satisfaction with their current living situations, with many indicating they wish to continue residing in their present locales.
Specifics of the Survey Methodology
The survey was conducted by
Macromill, a prominent online research company, targeting over
18,710 participants across the Hokuriku region (Toyama, Ishikawa, and Fukui Prefectures). The responses were gathered online, ensuring a broad yet insightful representation of demographics, with nearly an even split between male and female respondents. The age distribution highlights significant participation among those in their 30s and 40s.
Detailed Data Collection Period
The survey's comprehensive response collection took place between February 21, 2025, to March 10, 2025, and included insights from previous years as necessary. Over the years, the data collection efforts were methodically structured to yield accurate and insightful rankings for both living satisfaction and the most desired urban locales.
Conclusion
These rankings present a vivid snapshot of community preferences and satisfaction within the Hokuriku region, a blend of culture, infrastructure, and quality of life that resonates with its residents. As cities continue to evolve, these insights from
Daito Kentaku will undoubtedly serve as a key resource for potential residents and urban developers alike. For more information, interested parties can delve into the detailed findings released on their web platforms.