#Japan #Yokohama #Hello Kitty #Pochacco #Gugenka

Discover the Exciting MR Experiences at Sanrio Fest 2026

Get ready for a fun-filled weekend at the Sanrio Fest 2026, happening on June 27-28, 2026, at Pacifico Yokohama in Kanagawa. Hosted by Gugenka, a leading innovative creative studio, the event will showcase immersive MR (Mixed Reality) experiences that allow attendees to engage with beloved characters from Sanrio in new and exciting ways.

Gugenka is mixing traditional entertainment with cutting-edge technology to create unforgettable moments for fans of all ages. This year’s highlights include the thrilling MR shooting game, "Pochacco’s Pakupaku Great Mission - Share the Ice Cream Love!", and the charming Hello Kitty MR Character Greeting.

Pochacco’s Pakupaku Great Mission - Share the Ice Cream Love!

At the event space, participants will get the chance to play an engaging shooting game alongside popular characters like Pochacco, Hangyodon, and My Melody. With a VR headset on, players will be divided into two teams: Strawberry and Mint. The goal? Scoop up ice cream that appears around you and launch it at opposing team members while dodging incoming scoops!

This game promises exhilarating, hands-on interaction, placing players in the same virtual world as their favorite Sanrio characters. The experience allows fans to step into the shoes of the characters and enjoy a brand-new way to celebrate their beloved icons.

Experience Details

• - Cost: Free
• - Participants: Up to 4 players per game session
• - Game Duration: Approximately 1 minute
• - Age Requirement: 13 years and older. Children under 10 are not permitted. Those aged 10-12 must be accompanied by an adult.

Hello Kitty MR Character Greeting

Fans can also look forward to a special greeting with Hello Kitty. By wearing a VR headset, guests will meet Hello Kitty as if she has stepped out of the screens of the virtual Sanrio Puroland.

The experience is immersive, creating a magical environment where participants can pet Hello Kitty, share high-fives, and enjoy a multi-sensory experience enhanced by sound, wind, and visuals. It’s a unique opportunity to interact with Hello Kitty in a way that simply can’t be experienced anywhere else.

Experience Details

• - Cost: Free
• - Duration: Approximately 1 minute
• - Age Requirement: 13 years and older. Children under 10 are not permitted, and children aged 10-12 must be accompanied by an adult.

Limited Edition Acrylic Keychains

As a special treat, participants of the MR character greeting can purchase an exclusive Social Media Style Acrylic Keychain customized with their favorite name. This is available only to those who take part in the greeting session.

Ordering Process

1. Scan the displayed QR code to access the purchasing site.
2. Enter your name.
3. Follow the instructions to complete payment (credit card only).
4. Show your order number at the collection booth after the greeting experience to receive your keychain.

Pricing

• - Price: ¥1,100 (tax included)

Event Overview

• - Event Name: Sanrio Fest 2026 in Minato Mirai
• - Venue: Pacifico Yokohama Exhibition Hall B, C, D, 1-1-1 Minato Mirai, Nishi-ku, Yokohama, Kanagawa 220-0012
• - Date: June 27-28, 2026, from 10:00 AM to 6:00 PM
• - Organizer: Sanrio Co., Ltd.
• - Official Site: Sanrio Fest 2026

With a vibrant mix of fun, technology, and beloved characters, the Sanrio Fest 2026 promises to be an unforgettable event for fans. Don’t miss out on the chance to create cherished memories at this exciting celebration!

About Gugenka

Based in Niigata, Gugenka is an XR creative studio focused on sharing Japanese IP with the world through immersive experiences. The company features a digital goods e-commerce site, offering official digital figures and other innovative merchandise for fans of Japanese anime and culture.

Gugenka Company Details:

• - Address: 1-10-7 Dekidana-cho, Chuo-ku, Niigata City, Niigata, Japan
• - Founded: April 2005
• - CEO: Masafumi Mikami
• - Website: Gugenka