Exploring Global Trade Connections: Highlights from WTCA's 55th Global Business Forum in Marseille

The 55th Global Business Forum: A Convergence of Global Leaders

In April 2025, the vibrant city of Marseille, France, played host to the 55th Global Business Forum (GBF) organized by the World Trade Centers Association (WTCA). This annual event, a hallmark in the global business calendar, gathered over 400 leaders from more than 50 nations, embodying the spirit of international collaboration and trade.

Held at the World Trade Center Marseille Provence, the forum focused on the intricate details of global commerce and the opportunities available across borders. The theme, "Gateway to the Mediterranean," highlighted Marseille's strategic position as a key connector between Europe, North Africa, and the Middle East. The forum aimed to facilitate business growth and ideate on strategies that could enhance international business dynamics.

A Diverse Gathering for Growth and Exchange

The four-day event, which occurred from April 6 to April 9, 2025, was teeming with activities designed to foster networking and knowledge sharing. Attendees included representatives from various sectors, including business executives, government officials, academic leaders, and figures from international organizations. This diversity helped underpin discussions on the evolving nature of international trade, particularly the relevance of cross-border investments and the role of free trade zones in driving economic growth.

With workshops, conferences, and more than 500 business-to-business (B2B) meetings, participants had numerous opportunities to form new partnerships and explore business ventures. Additionally, these interactions provided insights into the unique business landscape of Marseille, addressing sectors such as maritime logistics, digital technology, and biotechnology.

Keynote Insights and Future Directions

One significant highlight of the event was the inaugural real estate summit, where global experts reviewed the current state of commercial real estate and its critical role in economic growth. They discussed sustainable infrastructure and energy innovations, emphasizing how these trends will shape future developments in the sector.

Angela Ellard, Deputy Director-General of the World Trade Organization (WTO), spoke during a session titled, "Global Outlook: Navigating Trade and Investment Trends in 2025." Her insights on maintaining a rational perspective amidst changing trade policies resonated with many participants, encouraging them to consider both immediate and long-term impacts of current trends.

Celebrating Connections and Opportunities

The forum was not just a platform for discussing trends; it was also about celebrating connections made. Some companies showcased their relationships formed during the GBF, highlighting the event's role in fostering meaningful dialogues and collaborations. Benoit Vincent, CEO of WTC Marseille Provence, expressed pride in hosting such a pivotal event, calling it an opportunity that transcends mere talk to forge real connections that stimulate growth.

The essence of the WTCA is its commitment to connecting businesses globally. John E. Drew, WTCA Board Chairman, reiterated the necessity of free and fair trade, emphasizing that the current economic climate underscores the need for fostering international business relations.

Conclusion: Preparing for the Future

As the 55th GBF concluded with a gala dinner sponsored by Turkish Airlines, plans for the next year's forum were unveiled, marking Philadelphia as the upcoming host city for the 56th session in April 2026. This announcement not only sets the stage for the next installment but also highlights the ongoing mission of WTCA to connect businesses in meaningful ways.

The Global Business Forum stands as a testament to the power of collaboration among global leaders, heralding a future where businesses can navigate challenges and seize opportunities across borders. With platforms like the GBF, the WTCA continues to reinforce its role as a critical player in the realm of international business and trade.