Piper-Heidsieck Champagne Returns to the Oscars, Celebrating a Century of Cinematic Heritage

Piper-Heidsieck Champagne Returns to the Oscars

Piper-Heidsieck, renowned as the most awarded champagne house of the century, is set to once again grace Hollywood's most glamorous night—the Oscars®. On March 15, 2026, the champagne will be served at the Oscars®, Governors Ball, and the Academy Museum Gala. Having previously held the title of official champagne for the Oscars between 2015 and 2021, Piper-Heidsieck showcases its enduring presence in the cinematic arts.

For over two centuries, Piper-Heidsieck has been intertwined with prominent personalities and grand occasions, marking countless unforgettable moments. This year, the brand continues its tradition of fusing cinema, art, and glamour, showcasing its signature Cuvée Brut—a legendary and effervescent expression crafted to honor storytellers and visionaries throughout history.

"Participating in the Oscars is more than just a moment; it’s a tribute to the timeless glamour of Hollywood, where each sip of champagne on the red carpet becomes a moment from the golden age of cinema," explains Stéphane Decaux, CEO of Piper-Heidsieck. "Since 1785, Piper-Heidsieck has been driven by a bold vision to make every celebration a festival of joy and every toast a legacy."

A Tradition in Cinema

The connection between Piper-Heidsieck and the film industry dates back nearly a century. The house provided the first champagne featured in a movie in 1933, appearing in Laurel and Hardy’s "Sons of the Desert," thereby carving its place in film history long before the concept of a global red carpet event existed.

Over the decades, Piper-Heidsieck has been featured in more than 300 films and television series across the globe. From classic Hollywood productions to contemporary cinema, this champagne has remained a symbolic companion during celebrations where stories shine the brightest.

Honoring a Timeless Icon

This year’s return coincides with the 100th birthday of the iconic Marilyn Monroe, with whom the champagne house has a historical connection; she famously proclaimed, "To Piper, my favorite." As part of the celebrations, Piper-Heidsieck plans to honor Monroe with various tributes worldwide.

From the Oscars® to the centenary of Monroe, Piper-Heidsieck stands at the heart of unforgettable moments, melding French craftsmanship with Hollywood glamour, and continuing its storied relationship with the film world. Join us in celebrating not just a drink but a legacy that enriches the art of storytelling through every bubble and sip of Piper-Heidsieck champagne.

For more information and to access the multimedia press release, click here.