Horizon Media Amplifies Leadership to Accelerate AI-Driven Innovation for Clients

Horizon Media Strengthens Executive Leadership for Enhanced AI Capability

Horizon Media, a prominent independent media agency based in the United States, has taken a significant step forward by expanding its Product and Data leadership team. The agency aims to intensify its commitment to artificial intelligence (AI)-driven product innovation and marketing intelligence, all with the goal of better serving its clients and boosting their business outcomes.

With three high-profile external appointments, the agency is positioning itself uniquely within a rapidly changing marketing landscape. The newly appointed executives are Krish Kuruppath, who will serve as Executive Vice President and Head of Technology; Jeremy Flynn, who will take on the role of Executive Vice President and Head of Product; and Allan Johnston, who will assume the position of Senior Vice President and Head of Program Management. These moves reflect Horizon's innovative spirit and its ambition to redefine industry standards.

A New Strategic Direction

Bob Lord, President of Horizon Media Holdings, emphasized that the marketing landscape is evolving beyond traditional incremental improvements. The fresh appointments are part of a larger strategy to rethink the value of an agency partnership. According to Lord, by integrating a strong data foundation with AI-native workflows and an in-depth understanding of marketing complexities, Horizon aims to provide clients with confidence and transparency in their marketing technology stack.

Key Appointments and Their Contributions

Krish Kuruppath, EVP, Head of Technology

Krish Kuruppath brings over 20 years of experience in digital technology, product development, and consulting, having worked with startups and Fortune 500 companies alike. His previous role as Senior Vice President at Epsilon involved leading product strategy and developing innovative marketing solutions based on AI and big data analytics. Kuruppath is a recognized thought leader in artificial intelligence and digital transformation, and his expertise will significantly advance Horizon's technological capabilities.

Jeremy Flynn, EVP, Head of Product

Jeremy Flynn enters Horizon with a proven ability to innovate within the product space. He previously led the development of Clear Channel Outdoor’s RADAR analytics suite, introducing groundbreaking methodologies to measure and optimize outdoor advertising. His initiatives, including the RADARView platform for audience planning, showcase his skill in combining data-driven insights with practical applications for marketers. Flynn's strategic vision could further bolster Horizon's product innovation landscape, making it a critical asset for the agency moving forward.

Allan Johnston, SVP, Head of Program Management

Allan Johnston arrives at Horizon with a robust background in program management across various agencies. His experience includes leadership roles at notable companies such as Razorfish and DEPT. Johnston's exposure to fast-paced, technology-led environments positions him well to enhance Horizon's operational excellence. His understanding of scaling operations will aid Horizon as it strives for efficiency and efficacy in its product and data initiatives.

Looking Ahead

As Horizon Media embarks on this exciting chapter, the agency remains focused on its mission of delivering measurable business outcomes for innovative brands. Founded in 1989 and headquartered in New York, Horizon now employs over 2,400 personnel and manages media investments exceeding $8.5 billion. Its core belief that business relationships are personal reinforces its unique approach to connecting brands with customers and supporting its workforce.

The redefined leadership structure at Horizon marks a critical turning point as the firm is set to guide its clients through the complexities of modern marketing. By leveraging AI's capabilities and fostering an environment of innovation, Horizon aims to break new ground in the world of marketing services.

In summary, Horizon Media's expansion of its leadership team signals a robust commitment to innovation in AI and marketing intelligence, primarily through strategic hiring that aligns with contemporary challenges faced by the industry. This promising development paves the way for enhanced collaboration and transformed marketing strategies that ultimately benefit clients.