KOBUSHI BEER Launches OEM Program to Support Business Communities

KOBUSHI BEER Launches Groundbreaking OEM Program

KOBUSHI MARKETING LLC, based in Shibuya, has announced the launch of an innovative OEM program aimed at supporting the establishment of business communities for partner companies. With a solid operational history of four and a half years serving 180 companies, KOBUSHI BEER is now offering its community management know-how and infrastructure to help businesses foster unique communities.

Overview of the OEM Program

The OEM initiative allows partner organizations to leverage KOBUSHI BEER's established community operation framework as their own branding chapter. Unlike traditional franchise models, the program is devoid of entry fees or initial costs, relying on a revenue-sharing model instead. This unique approach invites businesses to ease into community development without the common burdens of securing locations or hiring specialized staff.

Comprehensive Resources and Support

The program grants partners access to two key Shibuya locations: KOBUSHI BEER LOUNGE & BAR and KOBUSHI BEER NIGHT. Moreover, KOBUSHI provides dedicated community managers to oversee operations, handle billing and payments, and maintain customer engagement. Such a comprehensive support system ensures that partner companies can focus on building relationships with their clientele without congestion from operational details.

Tailored Community Creation

Participating businesses are empowered to develop customized communities, or chapters, for their customers. They can strengthen customer relationships by engaging them in a community context that replicates the quality and resources available to KOBUSHI BEER's direct members. By eliminating the need for initial setups, they can create inviting environments for networking and collaboration.

Proven Track Record and High Retention Rates

Since its inception in 2022, KOBUSHI BEER has successfully enrolled 180 companies, maintaining remarkably high retention rates compared to typical business communities. Companies often find themselves rejoining after exiting, which underscores the efficacy of the expertise gained through years of community management.

Addressing Societal Needs

There has been a noticeable trend among B2B businesses looking to deepen customer engagement and improve customer lifetime value (LTV) through community formation. However, many encounter three significant barriers: securing locations, hiring operational staff, and consistently providing engaging content. KOBUSHI BEER has successfully navigated these challenges for four and a half years, attracting 90 active members to date, and is now extending its operational success to partner companies. This initiative paves the way for a more diverse and fortified business network.

Target Partnerships

The OEM program is designed for B2B organizations offering services to business leaders, consulting firms, sales support companies, and companies seeking meaningful, long-term connections with their existing customer base. Prospective partners must be incorporated entities and pre-qualify as standard sponsor members.

Representative's Insight

Yusuke Inoue, the representative of KOBUSHI MARKETING LLC, emphasized the essence of business communities, stating, "It is not just about networking; it's about creating a fertile ground for long-term trust relationships. We've demonstrated the viability of this foundation with 180 business leaders in Shibuya. The high retention rate we achieve compared to standard communities signifies our thorough management and systemization.” With the launch of the OEM program, KOBUSHI aims to offer its infrastructure to partner companies seeking to establish deeper connections with their customers, thus fostering new relationships within the ecosystem.

About KOBUSHI MARKETING

KOBUSHI MARKETING LLC is known for the original craft beer brand KOBUSHI BEER, focusing on connecting individuals through various initiatives. The firm manages a thriving community of 5,000 Shibuya marketers and entrepreneurs, sponsoring around 200 business networking events yearly. Moreover, their community sponsorship program offers a network of 10,000 business professionals, assisting approximately 90 companies, including growth-stage ventures, in enhancing their market presence through high-quality referral introductions and brand positioning.