Experience the Thrill of Racing at Fuji Speedway's 2025 24-Hour Immersive Festival

A Revolutionary Racing Experience Awaits You

From May 31 to June 1, 2025, the infamous Fuji Speedway in Shizuoka, Japan, will host the groundbreaking 'Overnight Festival #FUJI 24H'. This remarkable event will showcase an immersive car racing experience powered by innovative technology from THINK AND SENSE, a company based in Shibuya, Tokyo. The initiative aims to captivate a wider audience, including families and children, introducing them to the excitement and depth of motorsports like never before.

What to Expect at Fuji's Overnight Festival

The festival will feature an awe-inspiring immersive dome, designed to deliver a thrilling blend of sights and sounds that enhance the racing experience. Spanning 14 meters wide and 8.2 meters high, this colossal structure will envelop attendees in a multi-sensory atmosphere, allowing them to feel the adrenaline and excitement of racing.

1. The Immersive Dome: A Gateway to Racing Action

Inside the dome, advanced 3D graphics and surround sound will project a ‘cinematic’ racing experience. Participants will relive the race from start to finish, feeling the tension of the race day, the euphoria of victory, and even the challenges faced by racers along the way. Thanks to updated immersive features, including a racer’s perspective, attendees will have the sensation of being in control of their own racing machine, elevating the thrill to new heights.

Immersive Dome

2. Nighttime Magic: A Whimsical Experience

As the sun sets, the surroundings of the dome will transform into a spectacular realm of light and sound. The dome will offer night content, including performances by the S耐 mascot, 'Esutai Spark', who will appear as DJ Esutai Spark, along with collaborative dance activities for attendees. The area surrounding the dome will be adorned with projections that create an enchanting backdrop, perfect for memorable photos, while interactive attractions will keep children engaged.

Nighttime Magic

3. Chill Zone: Combining Stars and Motorsports

During the late night hours, visitors can unwind in a serene space within the dome. Featuring cosmic visuals and tranquil light trails, this area will provide a relaxing setting enhanced by elements of Zen, allowing guests to appreciate the beauty and calmness of motorsports in a unique way.

Festival Highlights

- Event Name: ENEOS Super Taikyu Series 2025 Empowered by BRIDGESTONE
- Date: May 31 - June 1, 2025
- Location: Fuji Speedway, Shizuoka, Japan
- Admission: Access to the exhibition is free, but a ticket for the Fuji Speedway entry is required. More details can be found on the official website.
- Organizer: Super Taikyu Future Foundation
- Exhibitor: TOYOTA GAZOO Racing
- Production: THINK AND SENSE
- Collaboration Provider: Fuji Speedway Co., Ltd.

For your immersive racing adventure, embrace the fusion of technology and passion as TGR and T&S continue to rewrite the narrative on how motorsports are experienced. Expect an event that entertains audiences of all ages and skill levels, going beyond the ordinary to deliver a truly transformative experience.

More Information

To keep up with the latest updates on the Fuji 24-Hour Festival, visit:

About THINK AND SENSE

THINK AND SENSE is a technology creative firm dedicated to enhancing real-world experiences through digital innovations, pushing the boundaries of immersive entertainment across various platforms in Japan and globally.
For inquiries, contact: T&S Public Relations at TEL: 03-5428-4733 or via email at pr@t8s.co.jp.

Prepare yourself for an unforgettable experience where racing meets immersive technology, exclusively at Fuji Speedway in 2025.