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Sebastian Professional and Boiler Room Team Up

In a groundbreaking collaboration, Sebastian Professional has partnered with Boiler Room, two influential brands known for their creative spirit and cultural impact. This partnership aims to celebrate creators who are shaping today’s culture, particularly within the realms of music and hair artistry. With Boiler Room’s legacy of connecting local music scenes to global audiences and Sebastian Professional’s longstanding dedication to artistic expression within the professional hair sector, this collaboration is set to illuminate the shared values of creativity and individuality.

Introduction to 'Centre Stage'

To kick off this partnership, they have launched a social media-centric content series dubbed 'Centre Stage.' This four-part documentary will showcase how the worlds of music and hair intertwine, highlighting the collaborative efforts of musicians and hairstylists in expressing unique identities and styles. The series aims to capture the essence of personal expression through the lens of both music and hairstyling, demonstrating how these two art forms influence each other significantly.

Featured Artists and Stylists

'Centre Stage' will feature prominent artists and DJs such as Princess Nokia, TiaCorine, Neggy Gemmy, and FIFI, who will all prepare for their performances with hair styling by Sebastian Professional team members, including brand ambassadors Shay Dempsey and Marylle Koken. Through a combination of behind-the-scenes salon footage and engaging event coverage, the series will delve into the artistry that unites musicians and stylists. It will not only highlight the creativity involved in their crafts but also discuss the techniques and Sebastian Professional products that help bring these artistic visions to life.

Celebrating Individuality and Collective Creative Spirit

Kristen Keitt, the Global Head of Prestige Care Brands at Wella Company, expressed enthusiasm for the partnership: "Partnering with Boiler Room felt so right for Sebastian Professional because we share a passion for individuality and creativity. Together, we’re celebrating the creators driving the future of music, style, and culture." This sentiment resonates throughout the series as it promotes a celebration of self-expression in all its forms, showcasing how these creators are redefining norms in their respective fields.

Distribution and Engagement

The 'Centre Stage' series premiered across Sebastian Professional and Boiler Room's social media platforms on October 29, 2026. The content includes a series of 90-second videos and will be widely distributed on platforms such as YouTube Shorts, Instagram, and TikTok. The schedule for the release of the series includes:

• - October 29: TiaCorine
• - November 5: FIFI
• - November 12: Neggy Gemmy
• - November 19: Princess Nokia

This series encapsulates a thrilling new chapter for both brands, inviting audiences to witness the transformative nature of art in its many forms.

About the Brands

Sebastian Professional

Founded in Los Angeles in 1972 by renowned hairstylist Geri Cusenza, Sebastian Professional has a rich history of innovation in the hairstyling industry. Known for pushing boundaries, the brand has developed groundbreaking products like the modern crimping iron and the iconic Shaper Hairspray. Their commitment to creative excellence continues to influence and redefine beauty standards across the globe.

Boiler Room

Established in 2010, Boiler Room has evolved from its origins with weekly broadcasts featuring local underground music to a global phenomenon that connects music lovers and artists worldwide. Their mission remains firm in celebrating and amplifying local music scenes, delivering authentic experiences to fans through various content formats including live performances and documentaries.

Together, Sebastian Professional and Boiler Room are not just celebrating creativity—they are forging a link between music, style, and the cultural currents that define our times. This partnership exemplifies the beauty of collaboration in the arts, inspiring audiences to embrace their individuality and creative spirit.