#Germany #Munich #Comarch #BahnBonus #DB Fernverkehr

Deutsche Bahn Partners with Comarch to Elevate BahnBonus Program

In a significant move within the transportation sector, Comarch AG has announced its partnership with DB Fernverkehr AG to revitalize the BahnBonus loyalty program. Set to launch in 2025, this collaboration aims to transition the program onto Comarch's robust and adaptable infrastructure, promising a modernized experience for its users.

Objectives of the Partnership

The primary goal of this joint effort is to fully migrate the existing BahnBonus loyalty program to Comarch's Customer Loyalty Management (CLM) platform. This shift is part of an overarching CRM architecture upgrade within DB Fernverkehr AG, reflecting a customer-centric approach that seeks to enhance user engagement and streamline operations.

Katharina Jendritzky, Project Manager for CRM Implementation at DB Fernverkehr AG, stated, "The Comarch IT solution for customer loyalty impressed us during the pan-European tender with its effectiveness and favorable conditions. We look forward to working together to develop our loyalty program and explore opportunities for a more dynamic BahnBonus future."

Innovation in Customer Loyalty Management

Through this collaboration, DB Fernverkehr AG aims to build a flexible, modular IT environment that integrates loyalty management with other CRM aspects, such as direct marketing and customer service. This infrastructure is designed to facilitate quicker market launches for customer offerings, utilizing cutting-edge IT solutions to stay competitive.

Comarch’s Customer Loyalty Management system will be adaptable to the unique requirements of DB Fernverkehr AG, ensuring it can scale efficiently as the business evolves. Mariusz Kolasa, Comarch’s Director of Loyalty Consulting for the DACH region, expressed his enthusiasm: "This award signals a new chapter, focusing on blending digital enhancement with user-centered design. To earn customer loyalty today, beyond merely offering points, businesses must provide relevance, personalization, and real value. We are committed to developing this alongside DB with passion and focus on creating sustainable solutions."

Long-Term Vision

The foundation of this partnership is a long-term framework agreement that fosters trust and supports continuous innovation in loyalty management. Both companies are committed to a sustainable relationship that will adapt to the evolving market landscape.

As the BahnBonus program prepares for this transformation, it reflects a broader trend within the industry to leverage technology for improved customer engagement. This shift not only enhances the user experience but also positions DB Fernverkehr AG as a forward-thinking provider in the competitive transportation sector.

With the slated improvements ahead, customers can anticipate a more responsive, efficient, and personalized experience as they engage with the BahnBonus program. This collaboration represents a significant step in setting new benchmarks for loyalty programs within the realm of transportation,

emphasizing the importance of innovation, adaptability, and customer satisfaction in today’s marketplace.