#Italy #Milan #Chery Group #LEPAS L8 #Italian Elegance

LEPAS L8 Makes Its Mark in Milan

The charm of Christmas season met cutting-edge automotive engineering as LEPAS, a premium brand under Chery Group, showcased its flagship model LEPAS L8 in the heart of Milan, specifically at the iconic Piazza Gae Aulenti. This week-long event, held from December 16 to 22, 2025, captured the attention of visitors and local residents alike, heralding a new era of elegance in electric vehicles.

A Festive Atmosphere

As visitors arrived in Piazza Gae Aulenti, they were greeted by a sparkling wonderland filled with vibrant Christmas lights and bustling holiday markets, providing a warm winter atmosphere. The square was not just a venue; it transformed into a stage, presenting the LEPAS L8 surrounded by the joyful celebration of the season.

The centerpiece of the Piazza featured an exquisitely designed exhibition space resembling a giant gift box, intriguing passersby with a small peephole inviting them to catch a glimpse of what lay inside. Peering through, they encountered the striking silhouette of the LEPAS L8, setting the stage for an unforgettable reveal.

The Grand Reveal

As twilight fell and the plaza glowed with festive lights, a sweet violin melody heralded the highlight of the event. With a dramatic flourish, the 'gift box' was unveiled, revealing the LEPAS L8 to an excited crowd. This moment was more than just the presentation of a new car; it marked a profound connection between the brand and the city of Milan, creating a sense of community and shared celebration.

Over 300 attendees, including numerous key opinion leaders, gathered to witness this landmark event, while live streams on social media platforms captured the buzz, engaging an even broader audience. The overwhelming enthusiasm expressed by the crowd exceeded all expectations, reflecting the public's excitement for this elegant manifestation of automotive innovation.

Immersive Experience

Once the crowd was invited inside the LEPAS L8, they experienced a shift from the lively atmosphere of the Christmas fair to a serene and sophisticated interior. Inside the vehicle, the cold winter air and festive sounds faded into tranquility, enveloping visitors in a setting designed with meticulous attention to detail. The LEPAS L8 featured up to 47 storage compartments and 11 hooks, allowing users to elegantly accommodate Christmas trees, decorations, and gift boxes, enhancing its practicality during the holiday season.

The LEPAS L8 offers more than just a stylish ride. Equipped with a powerful Vehicle-to-Load (V2L) capability of 6.6 kW, it serves as a mobile energy station, lighting up festive gatherings. This feature drew praise from attendees, marking it as a particularly useful and innovative addition.

Bridging Connections

The roadshow at Piazza Gae Aulenti was a successful bridge connecting LEPAS to its users while vividly expressing its design philosophy known as