#Japan #Tokyo #Cannes Lions #Sound Experience #Black Cat White Cat Music

Black Cat White Cat Music Joins Cannes Lions as Official Audio Partner

In a major development for the global music industry, Black Cat White Cat Music, based in Shibuya, Tokyo, has been designated the official audio partner for the prestigious Cannes Lions International Festival of Creativity. This marks a significant achievement not only for the agency but also for the independent music scene in Japan, as it is recognized as the first independent music agency worldwide to take on such a role.

The Cannes Lions Festival is renowned for bringing together creators, brands, and innovators across various sectors, including advertising, marketing, entertainment, and technology. During this exciting event, Black Cat White Cat Music will curate music for multiple venues, designing sound experiences that elevate the overall attendee experience through tailored music programming based on each venue's characteristics and the time of day.

Founded in 2018, Black Cat White Cat Music has rapidly established itself as a key player in music production and supervision across diverse fields, including advertising, film, drama, branded content, and experiential projects. The agency’s activities are not limited to Japan; they have expanded their reach internationally, with increasing involvement in projects across North America, Europe, and Asia.

In 2025, CEO Seiya Matsuomi will also become the first Japanese chairperson of the Entertainment Lions for Music category, further illustrating the agency’s commitment to promoting Japanese music on the global stage. This partnership with Cannes Lions is viewed as a natural extension of their international endeavors and a significant stepping stone into a new phase where a Japanese independent music agency plays a crucial role in shaping “sound experiences” in the creative industry.

A Vision for Global Expansion

Matsuomi shares his thoughts on the global landscape: “For us, global expansion isn’t merely about doing business overseas. It’s about engaging with diverse cultures and values to create new forms of creativity. We are honored to take on the role of Audio Partner for Cannes Lions, especially as the world’s first independent music agency in this capacity. This opportunity reflects the trust we have built within the global creative community.”

Looking forward, Black Cat White Cat Music aspires to remain a bridge between different cultures, contributing fresh perspectives to global creativity while continuing to push boundaries in music production. Their operations are currently expanding beyond Tokyo, with significant presences in Austin, Texas, and Tallinn, Estonia, focusing on ongoing collaborations with creators and partners from various cultural backgrounds.

The Services Offered by Black Cat White Cat Music

Since its founding, this agency has been dedicated to producing soundtracks that accompany a wide range of visual media, including films from Japan and Europe as well as advertisements from around the world. Their vast network allows collaboration with artists globally, facilitating the unique exchange of music by bringing Japanese sounds to international audiences and vice versa.

For more information about their services and projects:

• - Website: Black Cat White Cat Music
• - Instagram: @blackcatwhitecat_music
• - Facebook: bwcatmusic
• - LinkedIn: Black Cat White Cat Music

The partnership with Cannes Lions signifies a major milestone not only for Black Cat White Cat Music but also for the independent music industry in Japan as a whole. With their innovative approach and commitment to creating unique auditory experiences, they are set to leave an indelible mark on the global creative landscape.