Unveiling Competitive Strategies: Achieving Differentiation in Direct Channels

Clearly Define Your Competitive Advantages

Cross Marketing Inc., headquartered in Shinjuku, Tokyo, is set to host a seminar on January 20, focusing on the crucial theme of competitive strategies for direct channels such as e-commerce and physical stores. The seminar aims to empower attendees, particularly those responsible for increasing member acquisition and maximizing customer lifetime value (LTV).

In the fast-paced world of competitive retail, many businesses might find themselves saying, "We launched with our strengths in mind, but customer engagement is lacking," or "Our membership numbers aren’t growing as expected." Often in saturated markets, elements perceived as strengths could already be addressed by competitors, making them less effective for differentiation.

To break through stagnation, it’s imperative to shift our thinking from just internal strengths to understanding why customers would choose your company over competitors. The seminar will explore a unique analytical method that utilizes a framework called 'Worldview x Benefits x Category Entry Points (CEPs)' to visualize competitive pathways, referred to as the 'winning formulas'—strategies that ensure customer loyalty.

The session will guide participants using a structured tool termed the 'Customer Loyalty Map,' which maps out the relationship between the company, its competitors, and its customers. This framework helps uncover distinctions that compel customers to prefer your company, facilitating the journey towards loyalty.

One of the highlights of the seminar will be the introduction of the new service 'LTV Pathfinder,' developed by Cross Marketing’s specialized team in CRM strategy. This service, designed to yield actionable insights, will be illustrated through practical examples, emphasizing real-world application of the outcomes one can expect from the analysis.

Seminar Schedule

1. Exploring why even recognized strengths can lead to competitive loss.
2. Visualizing winning strategies against competitors through data.
3. Sharing specific case studies for practical understanding.
4. Presenting the 'LTV Pathfinder' analytical and research service.

Who Should Attend?

- Those whose efforts in leveraging their company's strengths are resulting in stagnation.
- Individuals who have launched direct products or channels but are struggling against competition and have not seen expected engagement.
- Professionals noticing a drop in momentum due to intensified rivalries and seeking new customer acquisition strategies.
- Those looking to articulate their differentiation from competitors and incorporate it into their strategy.
- Leaders who can only discuss reasons behind customer preference based on intuition, wishing to substantiate it with data.
- Analysts focused on internal membership data but lacking insights into broader competitive movements and scenarios where their company can excel.

Event Details

- Title: Unveiling Competitive Strategies: Achieving Differentiation in Direct Channels
- Date: January 20, 2026 (Tuesday) from 15:00 to 16:00
- Format: Online seminar via Zoom (registration required). A viewing link will be sent the day before.
- Fee: Free of charge.
- Registration Link: Cross Marketing Seminar Registration

Note: Participation may be restricted for competitive firms.

Cross Marketing is committed to utilizing various methods as a marketing partner for customers while delivering marketing research and solutions tailored to their needs.

Company Overview

- Company Name: Cross Marketing Inc.
- Location: Tokyo Opera City Tower, 24F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- Established: April 1, 2003
- CEO: Mika Igarashi
- Core Competencies: Marketing research services and related consultation.