#USA #Hershey #Hershey's #S'mores #Patrick Renna

Hershey's Launches a Summer Debate on S'mores Perfection

This summer, Hershey's is stirring up a delightful conversation with its campaign, "Hershey's Heated Debate," featuring the beloved actor and s'mores aficionado, Patrick Renna. The campaign aims to connect people through the cherished summer tradition of making s'mores, while highlighting two distinct approaches to toasting marshmallows: the methodical Camp Gooey and the fiery Camp Toasty.

For many, the joy of s'mores goes beyond just taste; it embodies a cherished summer ritual. Hershey's involved Patrick Renna and his son, Flynn, to symbolize family bonding while roasting marshmallows. This playful campaign encourages fans across the nation to declare their allegiance to either Camp Gooey, which prioritizes a gooey center, or Camp Toasty, which favors a perfectly charred exterior.

A Closer Look at S'mores Preferences

According to Hershey's S'mores Heated Debate Report, consumer preferences for s'mores styles are divided, with over two-thirds (69%) of s'mores enthusiasts falling into the Camp Toasty category. Among these individuals, a notable 17% prefer a marshmallow that's slightly charred, while 11% like their marshmallows to be set ablaze. In contrast, only 29% identify with Camp Gooey, where the emphasis is on a melty core. Notably, a small 2% expresses indifference towards marshmallow levels.

Embracing the Tradition of S'mores

Vinny Rinaldi, VP of Consumer Connections at The Hershey Company, conveyed the significance of s'mores in American culture: "S'mores define summer, and Hershey's is the chocolate that people reach for to make them." For many, participating in s'mores creation fosters family connections and brings joy to summer gatherings. This initiative isn't just about selecting a preferred marshmallow method; it’s about celebrating shared traditions that create lasting memories.

This campaign runs alongside a nationwide call for fans to join the debate on social media platforms like Instagram and TikTok. Participants can express their views by tagging @hersheys and using the hashtags #campgooey or #camptoasty, further amplifying the conversation around these beloved treats.

The Importance of S'mores for American Summer

The s'mores tradition is indeed a significant symbol of summer holidays. The survey revealed that:

• - The U.S. sees the consumption of over 2.5 billion s'mores each year.
• - 68% of s'mores consumers agree that summer isn't complete without indulging in s'mores.
• - 80% of s'mores enthusiasts believe that s'mores are inherently American, akin to apple pie.
• - 43% consider themselves experts in crafting s'mores, showcasing the passion surrounding this treat.

With the approach of warmer months, Hershey's emphasizes that it’s not just about enjoying s'mores but embracing the connections they foster.

A New Campaign Boost

The 2026 summer campaign marks Hershey's biggest year as it enhances its visibility at significant consumer events, including the release of the much-anticipated HERSHEY movie, set to debut in theaters on Thanksgiving Day. This effort is a continuation of Hershey's overarching campaign, "Hershey's. It's Your Happy Place," emphasizing the simple joys of life and the love that is shared over food.

As s'mores season arrives, Hershey's continues to be a cornerstone of summer traditions, bridging connections between generations and creating new memories around the campfire. So this summer, whether you're flipping your marshmallow or opting for the fire, remember to make it sweet with Hershey's milk chocolate.

Join the Debate

As you gear up for s'mores season, consider what makes your perfect s'more. Do you prefer it gooey, toast, or are you an experimenter looking to innovate on the classic recipe? Join Patrick Renna and the Hershey community by sharing your preferences and experiences this summer. After all, the fun of s'mores is rooted not just in their delicious taste but also in the laughter shared around the fire.