#Japan #Tokyo #MarkeZine #AI CRM #BtoB Synergy

Understanding Customer Signals in the AI Era

In an age where Artificial Intelligence reigns, the way businesses understand and engage with customers has transformed dramatically. On July 22nd and 23rd, 2026, the BtoB Synergy Forum will take place, created by MarkeZine and SalesZine to help BtoB leaders tap into the signals of their customers effectively.

What is the BtoB Synergy Forum?

The BtoB Synergy Forum is a pioneering conference that marks the first collaboration between the marketing-focused MarkeZine and tech-driven sales platform SalesZine. This unique event aims to foster synergy across various job roles and industries, transcending the traditional buyer-seller relationship. The forum will focus on three main pillars:

1. Strategy: Organizational strategies that act as a roadmap for transformation.
2. Technology: Innovations that accelerate growth in a competitive landscape.
3. Practice: Practical applications and discussions that enrich the experience of BtoB professionals.

The forum promises insightful content tailored for any professional aiming to facilitate sustainable growth in the BtoB space.

Featured Sessions

Unlike traditional conferences, the BtoB Synergy Forum does not provide archived content; participants must attend in person to experience the sessions live. As spots fill quickly, early registration is highly recommended for those interested in attending noteworthy discussions.

One of the standout sessions is scheduled for July 23rd, from 1:00 PM to 1:40 PM, titled "CRM Strategies in the AI Era and Overcoming Scoring Limitations." Moderated by industry experts like Ken Sando of Espuma LLC and featuring leaders from LayerX and Misumi, this session will explore how businesses can harness AI for enhanced customer relationships while addressing common challenges.

The Challenge of Understanding Customer Signals

Many professionals aspire to manage customer relations more effectively by understanding their processes and sentiments. However, outdated or insufficient data often hampers these efforts. The forum will delve into innovative strategies for detecting customer signals, showcasing how different companies are navigating these complexities in the AI era.

Participants will hear from:

• - Ken Sando (Moderator)
• - Masayuki Amano from Misumi
• - Shun Kitagawa from LayerX

These discussions will highlight the evolving landscape of CRM in the context of AI. Topics will include:

• - Breaking through the limitations of traditional scoring methods to capture customers’ decision-making processes using diverse data.
• - Ensuring that AI prediction models foster alliance and agreement between marketing and sales, mitigating the risk of black-boxing critical insights.
• - Understanding the new roles and perspectives required as automation via AI becomes more prevalent.

Event Details

The BtoB Synergy Forum, powered by MarkeZine and SalesZine, will unfold on:

• - Dates: July 22nd (Wed) and July 23rd (Thu), 2026, from 1:00 PM to 6:30 PM (Registration starts at 12:30 PM)
• - Networking Event: July 23rd (Thu) at 7:00 PM (Free Participation)
• - Venue: Comore Yotsuya Tower Conference, 1-6-1 Yotsuya, Shinjuku-ku, Tokyo, 160-0004, Japan.

Organized by: Shoesha Co., Ltd., MarkeZine Editorial Team, and SalesZine Editorial Team.
Participation fee: Free (Registration Required)

This forum presents a golden opportunity for BtoB professionals to connect, learn, and drive transformation in their businesses leveraging the power of AI.