Exciting Launch of the Jochum Digital Cooking Scale by Tanita and JO1 Collaboration

The Launch of the Digital Cooking Scale

In a significant collaboration, Japanese health company Tanita, located in Itabashi, Tokyo, is excited to announce the release of the digital cooking scale, KJ-CU Jochum model. This new product is part of their third collaboration with the popular global boy group JO1 and Sanrio’s beloved character, Jochum. Starting from October 28, 2023, the scale will be available for pre-order exclusively through Tanita’s online shop, priced at 4,730 yen (including tax).

Overview of the New Product

The KJ-CU Jochum model is not just an ordinary kitchen appliance; it comes adorned with vibrant designs featuring JOCHUM's eleven charming character mascots, who surely bring joy to cooking! The design encapsulates their playful spirit, as these characters are known for their mantra that “if you live here, your dreams will come true.”

Equipped with a maximum weighing capacity of 2 kilograms, this scale features a precise measurement system that allows for readings in increments of 0.1 grams in the ‘Micro Mode’. Additionally, it provides a convenient ‘mL Mode’ for measuring liquids such as water and milk. For those who might sell items via online marketplaces, the scale includes a ‘HOLD Mode’, which keeps the weight displayed for about 20 seconds even after the item is removed, making it ideal for accurate shipping measurements.

Background on JOCHUM

The JOCHUM character was born from the "JO1 × Sanrio New Character Development Project" launched in 2022. The lineup consists of eleven unique characters, each dedicated to chasing their dreams while living together in the whimsical Geocham House. This collaboration not only aligns with Tanita’s mission to encourage healthy habits but also aims to provide a means for JOCHUM fans to engage in fun and enjoyable health practices alongside their favorite characters.

Previous Collaborations

This digital cooking scale marks the final product in a trilogy of collaborations between Tanita and JOCHUM, following the release of a digital health meter and a digital temperature and humidity meter. Each product aims to lend support to individuals striving towards health and wellness goals while being entrenched in an entertaining narrative, reinforcing the notion that tracking health metrics can be a pleasant experience.

Commitment to Health and Wellbeing

Tanita believes that maintaining a habit of measurement is essential for cultivating health. By partnering with popular IPs from various entertainment sectors, including anime and games, Tanita actively develops devices that make ‘measuring’ both engaging and accessible. The company aims to continually enhance connections with fans, sharing the appeal and world of each collaboration as they strive to support healthy habits starting from the fundamental act of measuring.

Product and Specifications

- Product Name: Digital Cooking Scale “KJ-CU Jochum Model”
- Dimensions and Weight: Approximately 130mm x 27mm x 196mm, weighing around 364g (including batteries)
- Price: 4,730 yen (including tax)