Kia America Elevates Partnership with Cloud9 as Naming Sponsor for Esports Team

Kia America Partners with Cloud9

IRVINE, California – January 14, 2025 – Kia America proudly announces a significant evolution in its relationship with Cloud9, one of the leading esports organizations globally. This partnership marks Kia's new role as the naming sponsor for Cloud9's League of Legends team, now to be officially known as Cloud9 Kia.

The collaboration signifies more than just branding; it embodies shared principles of excellence, resilience, and a forward-thinking vision that resonates with both brands. Russell Wager, vice president of marketing for Kia America, expressed enthusiasm about the partnership, highlighting the shared commitment to performance and innovation. He noted, "Becoming the naming partner for Cloud9's League of Legends team is an exciting evolution of our collaboration. This alliance enhances our presence in esports and connects us with a passionate community of fans."

Kia's long-standing partnership with Cloud9 reflects a mutual trust and a shared passion for pushing boundaries not just in gameplay, but also in how fans engage with the esports experience. Over the past year, this partnership has led to groundbreaking initiatives integrating technology and creativity, enhancing fan engagement and competitive performance.

As the naming partner, Kia will elevate its brand presence throughout the Cloud9 ecosystem, leveraging its fully electric Kia EV9 in team branding, content production, and live events. This collaboration aims to integrate Kia's innovative vision into every aspect of the team's journey.

The new brand identity of Cloud9 Kia will debut in the upcoming League of Legends Americas League (LTA) season. Fans can expect a comprehensive series of co-branded activations designed to stimulate and excite the global esports community. Initiatives will include exclusive content series, interactive digital experiences, and live events meant to enhance the fan experience around the world.

As fans gear up for the upcoming season, they are encouraged to stay connected through Cloud9’s social media platforms and their official website, cloud9.gg. This engagement promises an exciting journey ahead, with numerous opportunities for fans to participate and celebrate their favorite esports team.

About Kia America

Kia America, headquartered in Irvine, California, consistently ranks high in automotive quality surveys. Recognized by TIME as one of the most sustainable companies of 2024, Kia also serves as the official automotive partner of both the NBA and WNBA. The company offers a diverse lineup of vehicles, including gasoline, hybrid, and electric options, sold through a robust network of over 775 dealerships across the United States, featuring several models proudly assembled in the country.

Some 2025 EV9 models, alongside the Sportage (excluding HEV/PHEV), Sorento (excluding HEV/PHEV), and Telluride, are assembled in the U.S. using both domestic and global components.

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