Bow Wow Labs and Pet Supplies Plus Join Forces for Pet Safety Initiative Nationwide

Bow Wow Labs Partners with Pet Supplies Plus to Enhance Pet Safety

In a significant move towards improving pet safety, Bow Wow Labs has announced a strategic partnership with Pet Supplies Plus, the largest pet retail franchise in the United States. This collaboration will introduce Bow Wow Labs' innovative safety chew device, the Bow Wow Buddy, to pet parents across the nation, allowing these caring individuals to make informed choices about their pets' chewing habits.

A Groundbreaking Collaboration

Starting August 2025, the Bow Wow Buddy® and SafeFit® Bully Sticks will be on shelves at around 700 Pet Supplies Plus locations. This initiative marks Bow Wow Labs' venture from online commerce to physical retail, thereby extending its reach to a broader base of safety-aware pet owners. The retail launch will feature six specially curated SKUs, including three sizes of the Bow Wow Buddy Safety Device and the hand-selected SafeFit Bully Sticks, which are designed to securely fit into the Bow Wow Buddy system.

The Bow Wow Buddy is the first patented device of its kind, crafted to secure long-lasting chews such as bully sticks, drastically reducing the choking hazards associated with the last bites of these treats. Crafted in the U.S. from durable, BPA-free materials, it is designed for safety, easy cleaning, and practicality, reflecting the brand’s commitment to pet welfare.

Addressing a Growing Concern

Every year, over 1 million dogs in the U.S. face health emergencies stemming from chew stick incidents, many of which can be entirely preventable. Studies commissioned by Bow Wow Labs highlight that nearly 6 million dogs swallow unchewed pieces of chew sticks annually, causing significant veterinary costs estimated at around $450 million. Alarmingly, while 60% of dog owners are unaware of this choking risk, more than half of pet owners regularly provide their dogs with chew sticks. This partnership aims not only to provide a solution but also to spread awareness about safe chewing practices.

According to Brian O'Neil, CEO of Bow Wow Labs, this collaboration is pivotal as it extends their safety-first philosophy to millions of dog owners. He emphasized, "We are thrilled to partner with Pet Supplies Plus, a trusted leader in the pet specialty retail channel. This partnership allows us to reach millions of pet parents who may be unaware of the serious risks associated with unsupervised chewing."

Educational Initiatives and Safety Awareness Campaigns

To further their commitment to pet safety, Bow Wow Labs and Pet Supplies Plus are launching a comprehensive educational initiative aimed at equipping both store associates and customers with information on choosing safe chewing solutions. As part of this campaign, they plan to leverage National Pet Choking Prevention Day, observed annually on June 22, to highlight the importance of pet safety in chew-related incidents.

Chris Rowland, CEO of Pet Supplies Plus, pointed out the significance of pets in people's lives and reaffirmed their commitment to providing all necessary care products for pet parents. He expressed confidence that this partnership will significantly benefit pet owners and their furry family members.

A Commitment to Pet Safety

The introduction of the Bow Wow Buddy safety device not only provides a secure way for dogs to enjoy their favorite chews but also addresses a critical need for pet choking awareness in a country with over 65 million dog parents. As the first of its kind in the pet industry, the Bow Wow Buddy is tailored to enhance both the enjoyment of chewing for pets and peace of mind for their owners. Moreover, the smart design accommodates a variety of popular long-lasting treats, ensuring a seamless and enjoyable experience for dogs.

The range of features includes options tailored for various dog sizes, boasting a recommendation from 4 out of 5 vets based on their real-life observations of the product's effectiveness. As this dynamic partnership unfolds, Bow Wow Labs is excited to further its mission of ensuring every furry friend can enjoy their chews safely.

For additional information, Bow Wow Labs products are also available online at BowWowLabs.com, Chewy, and Amazon, making it easier than ever for pet parents to access these innovative safety solutions.

About Bow Wow Labs

Founded in 2018, Bow Wow Labs gained recognition for its innovative approach to pet safety, creating products that prioritize the health, happiness, and well-being of dogs. The brand has been honored multiple times, including being named one of the fastest-growing pet companies on the Inc. 5000 List and winning multiple awards for its pioneering contributions to pet safety.

About Pet Supplies Plus

Pet Supplies Plus is committed to serving all pet parents and their furry, scaly, and feathery friends. It is recognized for its extensive selection of over 11,000 products from 400 brands, ensuring locals can find everything they need to care for their animals. The brand continually innovates to provide convenient and efficient shopping experiences for all pet owners, both in-store and online.