ESTsoft and Samsung Electronics Launch Innovative 'AI Promoter' at CES 2026 Event

Revolutionizing Exhibition Experiences: The Unveiling of 'AI Promoter'

At the highly anticipated CES 2026, ESTsoft, an esteemed AI services provider, alongside Samsung Electronics, introduced the groundbreaking 'AI Promoter.' This innovative solution is designed to transform the way exhibitions engage with attendees by leveraging advanced artificial intelligence technologies.

A Leap into the Future of Interactivity

The 'AI Promoter' made waves during Samsung Electronics' The First Look event, captivating technology aficionados and global visitors alike. With its advanced capabilities, the AI Promoter can autonomously recognize nearby attendees and initiate meaningful conversations, creating an interactive environment that feels natural and engaging.

This cutting-edge technology is remarkable for its ability to communicate fluently in 32 languages, including English, Spanish, and Japanese. Attendees were able to interact with the AI Promoter, gaining insights into Samsung's latest innovations, from Micro RGB displays to the Galaxy Z Trifold, all while enjoying an immersive informational experience that highlighted specifications, technical features, and practical use scenarios.

Unified Through Advanced AI Solutions

The core of the 'AI Promoter's' functionality lies in its sophisticated on-device AI and object recognition technology, which minimizes the need for constant network connectivity. This focus on robust, on-device capabilities ensures that interactions are not only prompt but also free from the interruptions frequently seen in traditional exhibition setups.

Moreover, the technology seamlessly integrates with Samsung Electronics’ Spatial Signage, enhancing the depth and realism of displayed content. This integration paves the way for truly immersive experiences that mimic human-like interactions, allowing visitors to feel as though they are engaging with a person rather than a machine.

TECHNOLOGY MEETING HUMAN INTERACTION

In a remarkable demonstration of its capabilities, the AI Promoter proved adept at responding to a diverse set of inquiries, showcasing ESTsoft's dedication to making technology more accessible and user-friendly. The collaboration draws on ESTsoft’s pioneering work with its real-time conversational AI offering, Perso Interactive. By recognizing visitor presence and engaging in context-aware dialogue, the AI Promoter signifies a major step forward in human-machine interaction.

ESTsoft CEO Sangwon Chung emphasized the commitment of both companies to deliver ever-more sophisticated interactive experiences, stating, "Our collaboration at CES embodies a synergistic approach to advancing AI-led solutions in various environments, from exhibitions to retail spaces."

Feedback from Industry Experts

The event attracted notable global tech leaders and influential Korean YouTubers, who were genuinely impressed by the human-like qualities of the AI Promoter. Many expressed admiration for the tool's proactive engagement strategy, which allows it to welcome guests with warmth and facilitate inviting dialogues—all vital traits for enhancing customer experiences in any technology-driven domain.

A Vision for Future Enhancements

Looking ahead, ESTsoft plans to refine the Perso Interactive platform further. The company aims to develop AI-human solutions specifically tailored for diverse environments, including retail, public venues, and specialized events. This ambition signifies a strategic move to solidify its standing in the overarching global market while pushing the boundaries of interactive technology.

As technology continues to evolve, the introduction of the 'AI Promoter' at CES 2026 marks a pivotal moment for ESTsoft and Samsung Electronics, embodying their shared vision of a future where AI not only enhances our lives but reshapes our interactions.

For ongoing updates, stay tuned to developments in AI and technology, as the 'AI Promoter' promises to be at the forefront of this exciting journey. Visit ESTsoft's website for more details about this innovative service and its future applications.