#Japan #Tokyo #Food Waste #Too Good To Go

Too Good To Go's Swift Success in Japan

The leading Scandinavian app for reducing food waste, Too Good To Go, has officially launched its services in Japan, achieving remarkable success in just one week. The app recorded over 250,000 registered users shortly after its release, claiming the top spot in the overall App Store rankings. Founded in Denmark, Too Good To Go aims to connect users with local restaurants, cafes, supermarkets, and bakeries that have surplus food, allowing consumers to purchase delicious meals at a lower price while combating food waste.

Creating New Customer Connections

Since its introduction, the app has proven beneficial not only for users looking for deals but also for partner businesses. Many users are discovering new stores through the app, opening avenues for new customer engagement. About 61% of app users report choosing stores they had never visited before, while 92% express intentions to revisit the stores they tried, indicating a robust potential for creating lasting customer connections and fostering loyalty among new patrons.

Expanding Partnerships for a Sustainable Future

Too Good To Go Japan plans to continue expanding partnerships with food-related businesses across the country. The app's launch has shown that working together with local restaurants and retailers is crucial for effectively reducing food waste in communities. Many businesses have voiced their excitement about joining the platform, as it not only alleviates food waste but also enhances their brand visibility and brings in a diverse customer base.

For example, OMUSUBI CAFE has shared how the app brought in regular customers alongside newcomers who visit out of curiosity for “surprise bags.” Similarly, Krispy Kreme Doughnuts has noted a positive shift since participating, as they can offer products that would have otherwise gone to waste directly to customers.

Benefits of Joining Too Good To Go

Businesses partnering with Too Good To Go benefit substantially from the collaboration, including:

• - New Customer Acquisition: Users express interest in purchasing from previously unvisited stores, fostering both new and repeat business.
• - Increased Average Ticket Size: Nearly 41% of users buying a surprise bag also purchase additional items, increasing overall sales per transaction.
• - Enhanced Brand Recognition: 83% of consumers indicate a more favorable brand perception for participating businesses.
• - Improved Operational Efficiency: Business operators can save significant manpower hours through streamlined date checks enabled by the app.

Future Growth and Vision

Too Good To Go's CEO in Japan, Hiroto Ooka, has acknowledged the overwhelming response to the app since its launch and is optimistic about expanding services to more areas soon. He emphasizes the importance of collaborative efforts with restaurants and retailers in combating food waste effectively. The company's mission aligns with its vision of a world free of food waste, inspiring and empowering everyone to fight against this global issue.

With its innovative approach, Too Good To Go aims to change consumer habits and promote sustainability through a collective effort from all stakeholders involved. Users and businesses alike can play a role in reducing food waste while enjoying delicious, budget-friendly meals.

Where to Download the App

You can download Too Good To Go for free on both iOS and Android devices:

• - App Store
• - Google Play

About Too Good To Go

Established in Denmark, Too Good To Go has grown to become a social good company that promotes a world without food waste. With over 120 million registered users and 180,000 partners globally, it aims to inspire change and provide a platform for sustainable food choices across various countries.

For further information or to become a partner, visit their official website: Too Good To Go Japan.