Valvoline™ Global Steps Up as Official Supporter of FIFA World Cup 26™

Valvoline Global Supports FIFA World Cup 26

Valvoline™ Global, a prominent player in the automotive and industrial solutions sector, proudly announces its new role as an Official Supporter of the upcoming FIFA World Cup 26™, set to take place across Canada, Mexico, and the United States in 2026. This tournament aims to be the most inclusive edition in the history of the FIFA World Cup, with 48 national teams competing in a total of 104 matches across 16 host cities.

As Valvoline approaches its significant milestone—its 160th anniversary—the company is leveraging its participation in the World Cup to engage with fans through a series of creative retail and experiential activations. More information regarding these activations is expected to be shared as the event date approaches.

Jamal Muashsher, CEO of Valvoline Global, commented, "The FIFA World Cup 26 will unite fans globally, showcasing not just the passion of the game but the potential for progress and innovation within the automotive sector. Our involvement with FIFA aligns perfectly with our company’s commitment to excellence and service, enhancing our global outreach in over 140 countries."

A Historic Partnership

This partnership marks Valvoline's first significant engagement in a sporting event of such scale, highlighting the company's commitment to world-class service and innovation. The alignment between Valvoline and FIFA is evident, as both entities strive for excellence in their respective fields. FIFA Secretary General Mattias Grafström expressed enthusiasm for welcoming Valvoline into this historic tournament, indicating that the company’s forward-thinking approach resonates well with the dynamic spirit of the World Cup.

Valvoline's sponsorship represents a strategic move to reinforce its brand presence on a global platform while demonstrating support for a universally celebrated sporting event. This collaboration not only aims to amplify fan engagement but also underscores Valvoline’s legacy of innovation, with its pioneering products continually adapting to meet evolving automotive demands.

The World Cup Experience

The FIFA World Cup 26 is set to transform the sporting landscape with expanded participation and unique experiences for fans. Valvoline is planning various interactive promotions, including exclusive events in select host cities, enhancing the connection between the brand and football enthusiasts worldwide. These initiatives will enable fans to intimately engage with the Valvoline brand while celebrating the sport they love.

As the countdown to the 2026 FIFA World Cup begins, Valvoline's supporters and customers can look forward to unique experiences that blend sporting passion with automotive excellence—a perfect synergy of interests for both football fans and the automotive community.

About Valvoline Global Operations

Valvoline Global holds the esteemed title of creating the world's first branded motor oil and continues to pave the way for the next generation of mobility across 140+ countries. With over 80,000 points of distribution, the company is committed to delivering top-tier automotive and industrial solutions, and its partnership with FIFA exemplifies its dedication to moving forward.

Together with its parent company, Aramco, Valvoline is pushing the boundaries of innovation, ensuring that future solutions are as cutting edge as the events they support—from electric vehicles to advanced lubricants for high-performance engines.

For more information about Valvoline Global’s involvement in the upcoming FIFA World Cup 26, and to stay updated on upcoming events and promotions, visit ValvolineGlobal.com. Don't forget to follow Valvoline on Instagram, Facebook, and LinkedIn for exciting updates.

As we gear up for the FIFA World Cup 26, Valvoline is positioned not only as a supporter of the tournament but as a brand that represents the power of mobility and community, looking to propel sporting experiences into the future.