#United States #CEO Appointment #Natural Choice Foods #Mark Fleming #Marne

Natural Choice Foods Welcomes Mark Fleming as New CEO

Natural Choice Foods is entering a pivotal phase in its journey with the recent appointment of Mark Fleming as President and Chief Executive Officer, effective June 23, 2025. This strategic move signifies the company's commitment to innovation, growth, and enhanced service delivery, setting the stage for exciting developments in the years ahead.

Mark Fleming's Extensive Background in CPG

Mark brings with him three decades of experience in the consumer packaged goods (CPG) industry, making him a highly qualified addition to the Natural Choice Foods leadership team. His most recent role was as CEO and Board Member at Urban Farmer, a leader in the better-for-you frozen foods segment, where he notably directed the production of gluten-free pizzas, pizza crusts, and snacks. This background aligns seamlessly with Natural Choice Foods' vision for healthier food options.

Prior to his role at Urban Farmer, Mark held significant leadership positions at TreeHouse Foods, the largest private label food manufacturer in the U.S. Here, he oversaw a remarkable $3.2 billion portfolio as President of the Meal Preparation Division, managing a diverse range of food categories renowned for their penetration in the market, further showcasing his capability to lead large-scale operations effectively.

Moreover, Fleming’s extensive experience doesn't stop there. Earlier in his career, he honed his leadership skills at major corporations like ConAgra, H.J. Heinz, and Kraft, working with industry giants and managing some of the most iconic food brands, which included Heinz Ketchup and Smart Ones frozen meals. These experiences have shaped him into a versatile leader, well-equipped to handle the dynamic challenges of the food industry.

Bridging Experience and Vision

Mark Fleming holds an MBA from Duke University's Fuqua School of Business, along with a BA from Franklin & Marshall College, making him not only experienced but also academically prepared for steering Natural Choice Foods toward sustainable success.

Shayne Eisenga, the Owner and Founder of Natural Choice Foods, expressed enthusiasm about this leadership transformation, stating, "We are thrilled to welcome Mark to Natural Choice Foods. His extensive experience across the food industry and proven leadership in both branded and private label businesses make him the ideal person to guide our company into the future." This highlights the trust and expectations placed upon Fleming as he gears up to take on this significant role.

A Future-Focused Vision

As CEO, Mark Fleming will collaborate closely with the existing leadership team and synergize with vendor partners and customers to leverage the company's solid foundation. His role will focus on maintaining the company's trajectory while implementing innovative strategies that expand the market presence of Natural Choice Foods.

The appointment of Mark Fleming is seen as a move towards enhancing operational efficiency and contributing positively toward community engagement, aligning with Natural Choice Foods' goals of sustainability and responsible business practices. Fleming's inaugural days as CEO will undoubtedly be focused on building relationships with stakeholders and driving the company toward its next phase of growth.

In conclusion, the arrival of Mark Fleming as the new CEO marks a critical juncture for Natural Choice Foods, one that promises a commitment to delivering quality products while forging ahead with innovation and responsiveness to market demand. The entire team at Natural Choice Foods, along with their community, eagerly anticipates the positive changes and advancements that this new leadership will bring.

Please join us in welcoming Mark Fleming to the Natural Choice Foods family!