Kilwins Strengthens Leadership Team with New COO Appointments

Kilwins Promotes Brad Williams and Joe Audia

Kilwins, the cherished confectionery brand recognized for its exquisite hand-crafted chocolates and delightful ice cream, announced significant changes at the executive level. Effective immediately, Brad Williams and Joe Audia have been appointed as Chief Operating Officers within their respective areas of operations. This strategic move aligns with Kilwins' ongoing expansion plans across the U.S., a commitment to both operational excellence and franchisee support.

Overview of Leadership Changes

Brad Williams, who only recently joined Kilwins as Vice President of Operations and Training in May 2025, brings over three decades of extensive experience in franchise leadership. His role has involved enhancing operational strategies while fostering collaborative relationships with franchisees. Williams has a proven track record of improving guest experiences and creating systems that enable sustainable growth—capabilities that are now crucial as he transitions into the COO role, wherein he will oversee the broader operational landscape of Kilwins.

Joe Audia’s promotion to COO of Kilwins Quality Confections marks another significant development for the company. With 19 years of dedicated service at Kilwins, Audia has built a robust background in various operational segments including customer service and distribution, which will now serve him well as he leads the team that ensures Kilwins stores are consistently stocked with high-quality products that their customers love.

Insights from Leadership

Brian Britton, President and CEO of Kilwins, expressed confidence in both Williams and Audia, stating their appointments reflect their extensive contributions and clear vision for the future. He noted, “Brad understands that strong operations begin with strong franchisee relationships and a commitment to the guest experience.” Additionally, Britton acknowledged Audia’s invaluable expertise in supply chain management that will play a pivotal role in supporting the growing demand as Kilwins expands its presence nationwide.

As Williams steps into this new chapter, he reflects on the honor of his appointment and the important relationships he’s built in his short tenure with Kilwins. His strategy will focus on maintaining operational excellence and supporting franchisees while ensuring that Kilwins continues to thrive without compromising the quality that has defined the brand for decades. Williams brings a philosophy of servant leadership to his role, emphasizing the importance of building a supportive culture within his team. His background, including service in the Army National Guard and experiences overcoming personal adversities, informs his approach to resilience and leadership.

Joe Audia’s Background and Vision

Audia's transition to COO of Kilwins Quality Confections comes after a successful career spanning nearly two decades with the company. His road began in the automotive industry before his passion for operations led him to Kilwins. With a background that includes degrees in physics, mechanical engineering, and a master's in business administration, he is well-equipped to manage the complexities of supply operations critical to Kilwins' store successes. He emphasizes that his primary responsibility is to ensure that every Kilwins store is adequately supplied to meet its guest's expectations, as the brand continues to grow.

A Bright Future Ahead

With both promotions occurring amidst Kilwins’ aggressive expansion strategy, the need for solid leadership has never been more acute. The company currently operates nearly 200 locations nationwide and is well-regarded within the industry, having been named the leading brand in the candy, ice cream, and frozen dessert category by Entrepreneur magazine's Franchise 500 for several consecutive years. As Kilwins continues to innovate and adapt to market demands, both Williams and Audia are poised to lead with a focus on tradition and quality that Kilwins has provided to its loyal guests for almost 80 years.

For further information about Kilwins and its franchise opportunities, visit Kilwins’ official website as they continue their dedication to crafting joy through sweet treats.