#Snack Innovations #Welch's Juicefuls #Fruit Snacks

Welch's® Juicefuls® Fusions™: A Game-Changer in Fruit Snacks

Welch's® Fruit Snacks, the leading fruit snacks brand in America, recently made a bold move by introducing the Welch's® Juicefuls® Fusions™. These innovative snacks promise not just a taste but an experience that transforms traditional fruit snacking for the next generation.

At the heart of Welch's® Juicefuls® Fusions™ is a unique concept: these are the first-ever soft snacks featuring a delightful flavor combination where the chewy outer layer is paired with a burst of a different flavor in the center. The exciting flavor pairings such as Watermelon-Lemon, Green Apple-Peach, and Blueberry-Raspberry cater to adventurous taste buds, making each bite a delightful surprise.

Jason Levine, Chief Marketing Officer at PIM Brands Inc., which produces Welch's® products, states, "For generations, we have been delivering one of the most beloved snacks and reimagining what fruit snacks made with Real, Whole Fruit can be. Welch's® Juicefuls® Fusions™ are for young adults who grew up with Welch's and now seek something modern and flavorful." This resonant marketing aims to rekindle the affection of former fans, now younger adults with a penchant for exciting snacks.

Each pack of Juicefuls® Fusions™ is visually appealing, with vibrant colors that reflect the dynamic flavors within. They're made using only natural flavors and colors, offering an excellent source of vitamins A, C, and E, making them a guilt-free choice that doesn’t sacrifice taste for health. Importantly, Welch's guarantees that these snacks are both gluten-free and peanut-free, making them a safe option for many consumers.

Consumers can find these snacks in various pack sizes across retailers like Walmart and Target starting this summer, with exclusive offerings available on Amazon. With 4oz peg bags available nationwide and 20 count boxes of 0.8oz pouches on the way, Welch's is ensuring that fans have ample access to these exciting new snacks.

As Welch's® continues to innovate in the fruit snacks category, there's a promise of even more flavors and sizes coming soon, ensuring that their products maintain relevance in an ever-changing market. Fans are encouraged to follow their social media channels, @WelchsFruitSnck on Instagram and @WelchsFruitSnacks on TikTok, for exciting updates.

About PIM Brands, Inc.
PIM Brands, Inc. is not just known for Welch's but is also recognized globally as the largest maker of real fruit snacks and other confections. Ranked as one of Candy Industry Magazine's