#Japan #Tokyo #Rilakkuma #Production I.G #Stay with Me

Rilakkuma's Creative Journey to Animation

In a delightful twist for fans, San-X Co., Ltd., headquartered in Chiyoda, Tokyo, has announced the much-anticipated anime adaptation of the beloved character Rilakkuma. Created by the renowned animation studio Production I.G, known for hit series like Haikyuu!! and Kaiju No. 8, this adaptation will unveil a heartwarming theme called 'Stay with Me', focusing on Rilakkuma's small daily joys, particularly his love for pancakes.

As part of the celebration, a uniquely illustrated series featuring Rilakkuma's endearing routine surrounding his favorite treats will be released. Imagine a sunny afternoon where Rilakkuma makes pancakes just for you, creating an atmosphere of warmth and companionship. Fans can look forward to scenes where Rilakkuma prepares breakfast, enjoys a sweet nap, and perhaps gets awoken by the delectable scent of fresh pancakes. This nostalgic theme is certain to bring comfort to your everyday life.

Special Merchandise for Fans

Starting August 27, 2023, fans can visit the temporary pop-up store 'Rilakkuma Store in Ginza - Thinking of You' at Matsuya Ginza for an exclusive preview of themed merchandise. Following this, the goods will gradually become available in stores nationwide and online by early October. The merchandise will feature charming designs showcasing Rilakkuma's welcoming nature and relaxed afternoon naptime vibes, perfect for fans wanting a piece of Rilakkuma in their everyday lives.

Some highlights from the merchandise lineup include:

• - Mugs priced at ¥1,980 (tax included)
• - Mini Towels at ¥770 (tax included)
• - Memo Pads at ¥330 (tax included)
• - Oven Mitts at ¥3,300 (tax included)
• - Hanging Plush Toys at ¥1,980 (tax included)

You can find the full merchandise list by visiting here.

Upcoming Anime Reveal

In a special event on August 25, just before the store opens, fans can expect exciting announcements regarding the anime adaptation! Additionally, as a unique part of the promotion, a web initiative called 'Rilakkuma and Summer Homework Challenge' will be launched. Participants can complete summer assignments and earn a smartphone wallpaper featuring stills from the animation teaser, creating a fun engagement with the series. Don’t miss out on the chance to interact with Rilakkuma while completing your assignments! You can participate here.

Key Production Information

• - Original Creator: San-X
• - Animation Studio: Production I.G
• - Theme Song: Stay with Me

- Artist: Rira Ikuta
- Lyrics & Composition: Rira Ikuta
- Arrangement: KOHD

For further information on Rilakkuma, visit the official sites:

• - Rilakkuma Official Site
• - Rilakkuma Official X

Rilakkuma’s charm lies in its comforting nature, and with this exciting new phase of animation and themed merchandise, it’s sure to resonate deeply with fans old and new alike. Join Rilakkuma on this wonderful journey of relaxation and joyful moments, where every day can be sweet and soothing. Don’t wait; stay tuned for the anime debut and grab your merchandise soon!

(C)SAN-X / Team Rilakkuma
Watch the Rilakkuma Animation Teaser here.

About Rilakkuma

Rilakkuma, the cuddly bear in a costume, has been a delightful companion to Kaoru, an office worker living in her home. The true identity of Rilakkuma remains a mystery! What we do know is that this charming bear cares deeply about food, especially pancakes, omelets, and pudding. With friends like Korilakkuma and Kiiroitori, Rilakkuma brings a blend of humor and warmth into our lives.

To discover more, visit the Rilakkuma Profile.

About San-X

San-X continues to create over 1,000 original characters, including Rilakkuma, Sumikko Gurashi, and Tarer panda, delivering their unique charm through merchandise, events, promotions, and more. These cute yet strangely engaging characters provide warmth and a sense of comfort to fans worldwide. Discover more at San-X official website.