Bibigo™ Launches Sobaba® Crunchy Glazed Chicken to Transform U.S. Frozen Food Market

Revolutionizing Frozen Chicken: A New Taste Sensation

In the bustling world of culinary innovation, few brands have successfully blended cultural authenticity with modern convenience quite like bibigo™. This prominent Korean food brand, renowned in the United States for its rich flavors and innovative offerings, has just unveiled its latest product: the Sobaba® Crunchy Glazed Chicken. With its promise to transform the frozen chicken aisle in supermarkets across the nation, this exciting launch is generating significant buzz among food enthusiasts.

What is Sobaba® Crunchy Glazed Chicken?

The name “Sobaba” finds its roots in Korean, derived from a blend of three key words that mean "sauce glazed crunch." This reflects the product's innovative approach to flavor and texture. The Sobaba chicken is crafted by CJ Schwan's, a subsidiary of CJ Foods, and features white chicken meat, coated with a distinctly flavorful glaze inspired by traditional Korean fried chicken. Unique to this offering is the meticulous pre-glazing technique that ensures each bite offers a satisfying crunch paired with juicy tenderness.

Bringing Korean Flavors to the Forefront

Megan Elliott, the marketing director at bibigo™, highlighted the brand's commitment to delivering authentic Korean flavors, stating, "Our new Sobaba Crunchy Glazed Chicken revolutionized the frozen chicken market in South Korea, and we are confident it will resonate in the United States too." This sentiment captures the essence of bibigo’s mission: to not only introduce Korean cuisine but to enhance its presence in mainstream American dining.

A Convenient Culinary Delight

What truly sets Sobaba® apart is its convenience. With a cooking time of just 10 minutes, this product is perfect for busy families and individuals looking to enjoy delicious meals without spending hours in the kitchen. The chicken can be prepared using an air fryer, aligning with contemporary cooking trends that favor quick, healthy, and easy meal solutions.

Recipe Inspirations

Alongside the product launch, bibigo™ encourages culinary creativity by sharing recipe ideas. One such creation is the “Sobaba Chicken Poboy,” a delightful sandwich that pays homage to New Orleans, the host city for this year's Big Game. These inspirations not only promote versatility in meal preparation but also invite consumers to engage further with the flavors of bibigo.

A Brief Background on bibigo™

Founded in 2010, bibigo is part of CJ CheilJedang, Korea's leading lifestyle company with a legacy that spans over 70 years. The brand embodies the spirit of Korean dining, merging traditional recipes with the needs of modern consumers. The name itself combines “bibim” (mixed) and “go,” reflecting a mission to provide balanced and flavorful meals that suit fast-paced lifestyles.

Growing Presence in the U.S. Market

The recent introduction of bibigo Sobaba® Crunchy Glazed Chicken into Costco stores nationwide underlines the brand's aggressive strategy to capture the U.S. market. This launch comes amidst a growing interest in international flavors and a heightened demand for frozen food options that do not compromise on taste or quality.

For those eager to explore further, biblical offers a variety of products including mandu (steamed dumplings) and an array of sauces designed to enhance the dining experience. As bibigo continues to expand its footprint, it remains dedicated to making Korean cuisine accessible, delicious, and exciting for all.

Stay connected with bibigo on social media channels like Instagram, TikTok, and Facebook to keep updated on product launches and creative recipe ideas.