#London #United Kingdom #Green Street #MyTraffic #Retail Database

Green Street Partners with MyTraffic to Enhance Data Analytics

In a significant move aimed at improving the analytics capabilities of retail assets across Europe, Green Street, a prominent provider of commercial real estate information, has announced the integration of MyTraffic's visitor frequency data into its Retail Database Pro platform. This partnership will enhance insights pertaining to foot traffic at over 300 shopping centers in key European markets including the United Kingdom, France, Germany, Italy, and Spain.

The Power of Visitor Frequency Data

Visitor frequency is an essential indicator of operational performance, and its analysis can provide crucial insights for businesses looking to navigate the evolving landscape of retail. By leveraging anonymized GPS data from mobile devices, MyTraffic captures the daily counts of unique visitors at various locations and compiles this data into annual visitor frequencies. As stated by Edoardo Gili, a senior analyst at Green Street, the incorporation of this layer of data into their platform empowers clients to make informed decisions grounded in substantial performance metrics.

With real-time analytics enabled by MyTraffic's integration, retail professionals gain access to critical data points:

• - Monthly Updates: Visitor frequency data will be updated monthly, allowing stakeholders to remain attuned to shifting consumer trends.
• - Year-over-Year Changes: Teams can track changes in visitor frequency compared to the previous year, providing clarity on how tenant mix and leasing decisions influence foot traffic.
• - Benchmarks: Users can evaluate recovery metrics against pre-pandemic levels from 2019, facilitating a comprehensive assessment of property performance.

Innovations in Consumer Behavior Insights

The integration enriches the Green Street platform by offering a nuanced analysis of consumer behavior. Properties will not only be ranked by country but also assessed against the Green Street Quality Grade, enabling multifaceted comparisons with similar assets. Data is conveniently presented in property tables, detailed pages, and competitor proximity modules, ensuring that decision-makers have pertinent visitor frequency information at their fingertips.

Pauline Paris, Marketing Director at MyTraffic, emphasizes the significance of these insights: "Our anonymized GPS method provides an accurate and privacy-compliant portrayal of how consumers engage with brick-and-mortar retail. By infusing this knowledge into Green Street's Retail Database Pro, we make these insights widely available across five major European markets."

Responding to the Evolving Retail Sector

The retail sector is continuously evolving, necessitating that stakeholders utilize visitor frequency data to grasp the changing dynamics. The partnership with Green Street positions these insights as vital to evaluating and benchmarking European retail properties.

With the integration of MyTraffic data now available to all users of Retail Database Pro, Green Street reaffirms its commitment to enriching its platform with top-tier property-level data, ensuring clients are equipped with the best resources for strategic decision-making in an increasingly competitive market.

For those interested in exploring these innovations, a demo of the enhanced Retail Database Pro can be requested via Green Street’s official website.

About Green Street

Green Street has been a leader in providing decision-relevant research, analytics, data, and advisory services for commercial real estate for over 40 years. The company offers unparalleled market intelligence and reliable data to facilitate optimal investment and strategic decisions for a diverse client base.

About MyTraffic

MyTraffic serves as a European location analysis platform, focusing on capturing real visitor frequency across 18 countries. Merging GPS, spending, and demographic data, MyTraffic delivers insights that assist retailers, restaurants, and real estate firms in site decisions and performance evaluations. Its AI-driven tool, Gini, is trusted by over 600 organizations for rich, interactive analysis.

Together, Green Street and MyTraffic aim to redefine how visitor insights are viewed and utilized across the European retail landscape.