Discover the Next Generation of Italian Wine Ambassadors at Vinitaly Academy in Verona

The Vinitaly International Academy's Flagship Course

In spring 2026, the beautiful city of Verona will be hosting the highly anticipated annual Italian Wine Ambassadors course, organized by the Vinitaly International Academy. Scheduled from April 15 to 19, this event is set to attract over 60 wine enthusiasts and professionals from around the globe. The program promises four days filled with exquisite wine tastings, informative seminars, and hands-on masterclasses designed to prepare participants for their rigorous certification exam as Italian Wine Ambassadors.

Unveiling Italy's Rich Wine Heritage

The Vinitaly International Academy is committed to providing a comprehensive understanding of Italian wine, featuring esteemed educators and leading wine experts. Chief Scientist Professor Attilio Scienza, along with Master of Wine Sarah Heller, will guide participants through a diverse curriculum that focuses on the rich tapestry of Italy's wine landscape. This year's program includes collaborations with various prominent wine consortia from Italy’s regions, ensuring an in-depth exploration of their respective wine cultures, histories, and production techniques.

Connoisseurship Meets Education

As part of the event, participants will engage with consortia representing unique Italian wine areas, featuring wines such as the famed like the sparkling Conegliano Valdobbiadene Prosecco and rich Brunello di Montalcino. Students will have the exceptional opportunity to deepen their understanding of different wine styles, from the light and refreshing whites of Custoza to the robust reds of Montefalco. Experiences are tailored to illustrate the distinct qualities that characterize these regions, thus enriching the participants' expertise in Italian wines.

Sarah Heller, MW, highlights the invaluable support of the participating consortia, stating, "The network of VIA Supporters has been instrumental in expanding our educational offerings. Their expert-led masterclasses delve into regional histories, production methods, and the positioning of these wines in the global market."

Spotlight on Regional Diversity

The participating consortia span Italy's vast geographical and cultural diversity, each bringing their unique essence to the program. For instance, the Consorzio Tutela Vini Collio will showcase its remarkable terroir nestled between the Alps and the Adriatic Sea, emphasizing how this influences its wine quality. Giacomo Bartolommei, president of the Consorzio del vino Brunello di Montalcino, underscores the critical role of education in anchoring the value of Brunello in a complex marketplace. This collaborative learning environment fosters a generation of knowledgeable ambassadors who are crucial for promoting Italian wines internationally.

Join the Italian Wine Community

As the world continues to embrace the richness of Italian wines, the Vinitaly International Academy remains dedicated to building a network of skilled professionals committed to the artistry and science of winemaking. With the involvement of leading trade associations and a structured educational approach, VINITALY aims to elevate global standards and appreciation for Italian wines.
For those eager to join the ranks of certified Italian Wine Ambassadors or learn more about this enriching experience, applications are now open on the Vinitaly website. Embark on a journey that not only celebrates Italian winemaking but also shapes the future of wine appreciation worldwide.

For further details regarding the course and application process, visit Vinitaly

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