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United Real Estate Richmond: A Leader in Black-Owned Brokerage

In a remarkable achievement, United Real Estate Richmond has been recognized as the third most productive Black-owned residential brokerage in the United States by the National Association of Real Estate Brokers (NAREB). This prestigious recognition was awarded during NAREB's 2026 National Convention in Las Vegas, where the brokerage showcased its commitment to excellence in providing homeownership opportunities.

Founded by John and Jeffrey Finn, this brokerage has become a beacon of success in Virginia's real estate market, reflecting the dedication of its team to uplift the community through homeownership. The firm has earned accolades not just for its impressive sales numbers, but also for its meaningful contributions to economic empowerment among Black homebuyers. Thanks to the leadership of Jeffrey Finn, who has extensive experience in managing successful franchise businesses, United Real Estate Richmond has grown to be the largest Black-owned real estate brokerage in Virginia.

Jeffrey Finn, as the Principal Broker, has been instrumental in overseeing the day-to-day operations of the brokerage. His sharp business insight and commitment to detail have led to remarkable client satisfaction and a growing reputation in the industry. Under his leadership, the brokerage has also been recognized as one of America's fastest-growing companies, as highlighted by Fortune magazine.

Jeffrey expressed, "This recognition reflects the collective success of our agents, staff, leadership team, and clients. We are honored to be recognized by an organization whose mission aligns closely with our commitment to expanding homeownership, creating economic opportunities, and serving our communities." This statement underlines the value the firm places on collective effort, highlighting that such success is achieved through collaboration and shared goals.

The firm’s achievements have been numerous, accumulating various accolades over the years that highlight its overarching impact on the housing market and economic development. These include awards recognizing leadership in entrepreneurial endeavors and community outreach. Notably, the brokerage has been recognized for its dedication to professional excellence and continuous growth, making it a significant player in both local and national real estate markets.

Additionally, John S. Finn Jr., the Senior Managing Broker, has had an illustrious career since obtaining his real estate license in 1976. His extensive background includes completing thousands of transactions and holding numerous esteemed positions within local and state real estate organizations, serving as President of the Richmond Association of REALTORS® and the Virginia NAREB Chapter. He has also been a key figure in various boards and committees that shape the industry’s landscape in Virginia.

The Finn brothers manage an impressive team of over 200 agents, all working under the United Real Estate banner. The company operates across multiple sectors related to real estate, including title and escrow services, property management, and mortgage, demonstrating their vast reach and capability in various facets of the industry. The collaboration across these sectors enables the organization to offer comprehensive services to their clients, creating a full-spectrum real estate solution.

Furthermore, the firm has gained recognition through other achievements, including receiving the “Leadership Excellence Award” from the United Real Estate Group in 2017 and being named Outstanding Entrepreneurs in Richmond. Such honors solidify United Real Estate Richmond’s reputation as not just a real estate brokerage, but as a community-focused organization committed to fostering economic growth and providing accessible housing solutions.

Conclusion

As United Real Estate Richmond continues to pave the way for Black-owned businesses in the real estate industry, it stands as an inspiring example of how leadership, dedication, and a strong community focus can lead to exceptional achievements. The national recognition from NAREB serves not only as a benchmark for the brokerage but also as a testament to the importance of diversity in the real estate market and its impact on the community at large. With a strategic vision, strong leadership, and a commitment to serving their clients, United Real Estate Richmond is poised to maintain its significant role in expanding homeownership opportunities and advancing economic empowerment in Virginia and beyond.