Building a Sustainable Ecosystem: Xiaomi's Conference Highlights Innovation and Growth

Xiaomi Internet Partner Conference 2025: Building a Sustainable Ecosystem

On November 27, 2024, the Xiaomi Internet Partner Conference (MIPC) unfolded in Singapore, marking a significant event for industry leaders and partners. Over 100 distinguished partners gathered to explore innovative strategies and growth opportunities within the app, service, and content sectors.

One of the key speakers, Mr. Qiang Song, General Manager of Xiaomi's International Internet Business Department, shared insights about the company’s vision to create a sustainable open ecosystem. He emphasized the importance of seamless connectivity through their expansive device network and the HyperOS platform. This foundation is designed to elevate user experience by enhancing the efficiency of applications and game ecosystems, alongside varied content and services.

Xiaomi's official app store, GetApps, plays a crucial role in this ecosystem. It currently operates in more than 100 markets, supporting over 260 million monthly active users and achieving more than 30 million daily installations. This platform not only features an array of popular applications but also curates content and offers exclusive discounts on in-app purchases.

Developers benefit from a robust ecosystem powered by Xiaomi’s unique OEM capabilities. The Minicard feature allows for efficient app distribution across Xiaomi devices, resulting in 26% higher conversion rates and a 20% increase in Average Revenue Per User (ARPU) when combined with the Xiaomi Payment Solution for monetization.

Xiaomi’s innovation extends to content and service distribution. The company has developed a content ecosystem with Granular Services, facilitated through the Xiaomi HyperOS. This feature allows users to integrate core services as home screen widgets, providing instant access without the need for full app downloads. This capability enhances user interaction and significantly boosts conversion rates.

Additionally, Xiaomi excels in digital marketing, leveraging its native ad experience and advanced AI-driven platform. By utilizing OS-level data and intelligent algorithms across numerous touchpoints, developers can launch highly effective user acquisition campaigns. This efficient approach led Xiaomi to secure the third position in the 2024 AppsFlyer Power Ranking for Android Non-Gaming platforms.

Monetization efforts are also strategically structured around the Columbus Monetization Platform. This platform aims to maximize application commercial value, enabling developers to augment their in-app advertising revenues significantly. It efficiently connects premium direct clients to demand-side platforms and facilitates SDK integration, ensuring optimal advertising processes.

The overseas internet business of Xiaomi is on an upward trajectory. As per the company's Q3 2024 results, revenue from internet services peaked at RMB 8.5 billion, showcasing a gross profit margin of 77.5%. Particularly noteworthy is the 18.3% year-over-year growth in overseas internet revenue, reaching RMB 2.7 billion and accounting for 32.5% of the total services revenue.

Mr. Qiang Song summarized the company’s ongoing commitment to sustainable growth and innovation: “By harnessing our core system capabilities, we are dedicated to creating a sustainable ecosystem for apps, services, and content that delivers exceptional user experiences while providing our partners with competitive monetization opportunities.” He reiterated Xiaomi's user-centric vision under the 'Grow with Xiaomi' strategy, aiming to unlock new value for users and partners alike.

Founded in 2010 and listed on the Hong Kong Stock Exchange in 2018, Xiaomi continues to strive for excellence in the consumer electronics and smart manufacturing sectors. With a commitment to innovation and quality, the company aims to make cutting-edge technology accessible globally.

The MIPC 2025 was not just a conference; it was a glimpse into the future of the digital ecosystem that Xiaomi is actively cultivating, showcasing their dedication to transforming connections and enhancing user engagement through thoughtful strategies and collaborative partnerships.