#China #Hisense #Qingdao #MiniLED TVs #Laser TVs

Hisense Secures Its Position as a Global TV Leader

In the competitive landscape of consumer electronics, Hisense continues to shine, evidenced by its remarkable achievements reported by Omdia for the first quarter of 2025. The company has not only maintained but strengthened its position as the leading manufacturer of MiniLED televisions, large-screen TVs of 100 inches and above, and laser TVs.

Hisense achieved an incredible 56.7% market share in the category of televisions measuring 100 inches or larger, maintaining this stronghold consistently since 2023. The surge in sales for this segment is indicative of a growing consumer demand for more immersive viewing experiences, a trend that Hisense has adeptly capitalized on.

In the realm of MiniLED technology, Hisense leads with a significant 29.3% global market share. This growth reflects not only an innovative approach to backlighting technology but also an increasing consumer confidence in the quality of products the brand offers. There is a notable rise in customers leaning toward more advanced display technologies, and Hisense is right at the forefront of this transition.

The company also reported a remarkable persistence in its dominance in laser TVs with an impressive 69.6% market share globally. This sustained capability to lead in multiple categories puts Hisense in an enviable position within the marketplace, marking six consecutive years at the top as per Omdia's findings.

Commitment to Innovation

What sets Hisense apart from its competitors is its unwavering commitment to innovation and cutting-edge technology. The brand has invested significantly in advanced large-screen displays and AI-enhanced visual experiences, which have become pivotal in creating compelling audiovisual products for consumers.

As part of its strategic growth initiatives, Hisense has recently emerged as the first official partner for the FIFA Club World Cup 2025. This affiliation not only highlights their progressive marketing approach but also reinforces their international outreach and branding in the sports industry. To further connect with sports enthusiasts globally, Hisense launched its latest marketing campaign under the slogan "Own the Moment." This campaign integrates state-of-the-art technology with the passion of sports fans, ensuring that Hisense remains a prominent player in the global electronics market.

Moreover, this campaign aims to enhance the experiences of sports events, allowing fans to witness thrilling moments in stunning detail. By encapsulating live sports experiences through high-quality technology, Hisense is dedicated to enriching unforgettable sports moments.

Enhancing Audio Experience

In a bid to elevate its product offerings, Hisense has entered into a partnership with Devialet, a leading French audio expert. This collaboration is aimed at significantly improving the sound performance of Hisense's latest products. By providing a more immersive audio experience through software updates, Hisense will offer a richer entertainment journey, engaging customers beyond just visual enhancements.

The enhanced sound experience is set to become available through firmware updates, although its rollout will depend on specific models and regional availability. This strategic move emphasizes Hisense's commitment to delivering comprehensive quality in home entertainment systems.

Future Outlook

Looking ahead into 2025 and beyond, Hisense’s focus remains fixed on sustaining its growth and innovations. The company, founded in 1969, has gained global recognition as a leader in household appliances and consumer electronics, operating across more than 160 countries. With a strong emphasis on producing high-quality multimedia products, home appliances, and smart IT solutions, Hisense continues to climb to the top, being ranked second globally in television shipments from 2022 to 2024 and first in the category of TVs that are 100 inches and larger.

The strategic alignments and innovative technologies that Hisense has instituted put it in an excellent position to thrive as a market leader in the global consumer electronics landscape. By fostering solid connections with sports fans and audiences worldwide, Hisense looks poised to achieve even greater milestones in the coming years.


Photo Credit: Hisense

In conclusion, Hisense not only leads in numbers but also in commitment to quality, experience, and innovation. A brand to watch as we progress further into 2025, it is setting the pace in the electronics space today.