#China #Hisense #Qingdao #MiniLED TVs #Laser TVs

Hisense's Leadership in the Global TV Market

In the first quarter of 2025, Hisense has reinforced its status as a dominant player in the global television market, achieving remarkable milestones in the categories of MiniLED TVs, TVs over 100 inches, and laser TVs. According to data from Omdia, Hisense has captured the top position worldwide in volume share for these premium display technologies, a testament to its ongoing commitment to innovation and excellence.

Dominance in Over 100-Inch TVs

Hisense achieved an astonishing volume share of 56.7% in the category of over 100-inch televisions, maintaining the leading position for three consecutive years—2023, 2024, and now the first quarter of 2025. This trend underscores not only Hisense's innovative designs but also the growing consumer confidence in the brand, as more homes embrace larger screen entertainment experiences.

MiniLED and Laser TV Leadership

In the MiniLED segment, Hisense leads with a global volume share of 29.3%, reflecting a rapid growth trajectory driven by consumer trust in its advanced backlighting technologies. Moreover, in the realm of laser TVs, Hisense has secured a commanding 69.6% market share, successfully preserving its leadership for six consecutive years. This level of market control emphasizes Hisense's proactive approach to developing high-quality viewing options that cater to an audience that craves enhanced picture quality and viewing experiences.

Commitment to Innovation

Hisense’s superior performance extends beyond numbers—it embodies a long-term commitment to innovation and market leadership in large-screen displays, AI-powered imaging, and immersive audiovisual experiences. The brand is not only focusing on technological advancements but also on forging strong emotional connections with consumers through its products.

Recently, Hisense has been recognized as the official partner of the 2025 FIFA Club World Cup, which significantly elevates its international influence. By aligning its brand with such a prestigious global sporting event, Hisense not only showcases its innovative spirit but also illustrates its strategic vision directed toward future market trends.

The "Own the Moment" Campaign

Building on this partnership, Hisense launched its global initiative, "Own the Moment", which represents its commitment to ensuring that every sporting moment is unforgettable through top-notch technology. The campaign seeks to immerse sports fans in breathtaking imagery and sound, enabling them to feel the excitement on a whole new level

Collaboration with Devialet

Furthermore, to amplify its user experience, Hisense is collaborating with renowned audio experts Devialet to enhance the sound quality of its latest products. This partnership marks a significant step in offering deeper and more immersive home entertainment experiences. A software update with these audio improvements will be made available, subject to model and regional specifications, ensuring that Hisense users can enjoy richer sound quality while watching their favorite shows.

Looking Ahead

With its steadfast dedication to technological excellence and user value, Hisense is poised to continue its upward trajectory in 2025 and beyond. Founded in 1969, Hisense has established itself as a premier global player in the fields of consumer electronics and home appliances, with a presence in over 160 countries. The company ranks second globally in total TV shipments and leads in the category of TVs over 100 inches, reinforcing its standing as a major industry player that consistently raises the bar for quality and innovation in the tech world.

As Hisense continues to embrace cutting-edge technology and consumer-focused strategies, the brand is well on its way to pioneering new pathways in the audiovisual and large-screen entertainment markets, ensuring an exciting future for both the brand and its customers.