#Japan #Tokyo #Lawson #Tirol Choco #Ramune Mochi

Lawson's 50th Anniversary with Tirol Choco

As part of its 50th-anniversary celebrations, Lawson has teamed up with Tirol Choco to launch a new product: 'Ramune Mochi' chocolate. This delightful treat will be available starting February 24 at Lawson stores across Japan (excluding Natural Lawson and Lawson Store 100).

A Celebration of Blue

This exciting launch is part of Lawson's campaign named 'Shiawase wo Yobu Ao Fair', which translates to 'Calling Happiness with Blue Fair.' Featuring a total of ten products, this initiative is themed around Lawson's signature color, blue. Blue is often associated with happiness, inspired by the phrase 'the bluebird of happiness,' and Lawson aims to spread joy to its customers through these blue-themed items.

Tirol Choco has developed the 'Ramune Mochi' as part of its mochi series, famously known for flavors like 'Kinako Mochi.' Infusing a refreshing ramune flavor into a mochi-style chocolate, this new product promises a delightful experience for all ages.

Refreshing Taste and Texture

The 'Ramune Mochi' combines the nostalgic taste of ramune with a chewy mochi texture. It offers a refreshing flavor that can be enjoyed by both children and adults alike. The packaging design features cheerful blue polka dots, representing the refreshing essence of the ramune flavor, while also incorporating the distinctive Lawson color scheme of blue and pink.

Product Launch and Pricing

The 'Ramune Mochi' will be available from February 24, 2026, at all Lawson locations (excluding Natural Lawson and Lawson Store 100). The price is set at 108 yen (including tax) for a bag containing five pieces. Please note that not all stores will carry this product, and availability is limited until stocks last.

About Tirol Choco

Founded in 1903 in Tagawa, Fukuoka Prefecture, Tirol Choco originated from Matsuo Seika, which split its planning and sales divisions in 2004 to establish itself in Tokyo. Tirol Choco’s mission is 'to make you smile' through creative and exciting candy offerings. The brand was born from the desire to offer high-quality chocolate at just ten yen to children, and it has since expanded its lineup with not only classic favorites but also diverse collaborations, seasonal limited editions, and innovative new flavors, totaling over 600 varieties of chocolate.

For more information about Tirol Choco, visit their online shop, and follow their social media accounts on Instagram, X, LINE, and TikTok.