#United States #Subaru #Camden, NJ #Operation Warm #Gold Halo

Subaru of America and Operation Warm® Win the 2025 Gold Halo Award

In a remarkable achievement, Subaru of America, Inc. alongside Operation Warm® was honored with the prestigious 2025 Gold Halo Award for their Best Direct Service Initiative. This award highlights innovative partnerships between businesses and nonprofit organizations that effectively address societal needs.

The recognition is attributed to the 2024 Subaru Loves to Help® program, as Subaru and its participating retailers organized gifting events throughout the country. The initiative successfully provided essential clothing, including coats and shoes, to over 150,000 children experiencing homelessness or urgent needs. This initiative reflects both organizations’ dedication to fostering community support and making a positive impact.

A Community-Oriented Approach

Subaru’s partnership with Operation Warm® has been pivotal in delivering essential clothing to children in need. The national nonprofit focuses on providing high-quality coats and assisting underprivileged youth. In 2024, the Subaru team worked tirelessly alongside shelters and local support agencies to organize events that directly benefit these vulnerable populations.

More than 630 Subaru retailers participated in the gifting events, showcasing Subaru's extensive commitment to community well-being. Bridging these relationships indicates a shared vision of creating substantial improvements in the lives of those in urgent need, emphasizing both physical comfort and emotional security.

Building Confidence and Well-Being

According to Subaru's Senior Vice President of Marketing, Alan Bethke, the automotive company's ongoing partnership with Operation Warm underscores their shared mission to support those experiencing hardship. He stated, “Every child deserves to feel safe and protected, and these clothing donations are just one way to comfort those who need it most.” The initiative does not merely provide physical warmth; it instills a sense of confidence and well-being, crucial for children facing adversity.

Conversely, Grace Sica, Executive Director of Operation Warm, also expressed pride in the partnership, noting, “These coats, socks, and shoes offer so much more than physical warmth; they deliver emotional support.” The collaboration between Subaru and Operation Warm is a compelling example of corporate social responsibility in action, emphasizing that no child should have to endure the biting cold without proper clothing.

The Halo Awards Celebration

The esteemed Halo Awards, presented by Engage for Good, took place on April 24, 2025, at their gala event. This platform acknowledged not just Subaru and Operation Warm® but also encouraged further developments in corporate partnerships aimed at addressing societal issues. The awards celebrate specific projects demonstrating measurable impacts on communities, showcasing the essential role these organizations play in serving those in need.

More Than Just a Car Company

As Subaru strives to be More than a Car Company®, its commitments extend beyond the automotive industry into meaningful community service. Throughout its dedication to the Subaru Love Promise, the organization has contributed over $320 million to various causes over the past two decades, focusing on volunteerism and community betterment. With employees logging over 100,000 volunteer hours, Subaru promotes an environment where corporate endeavors holistically connect to community needs.

For anyone interested in understanding the impact of Subaru's initiatives or getting involved with Operation Warm®, further information can be discovered at their respective websites: Subaru Loves to Help and Operation Warm. This partnership between Subaru and Operation Warm not only highlights significant achievements; it also emphasizes a commitment to meaningful socio-economic engagement and community support that transcends products and services to foster a healthier society.

In conclusion, Subaru of America and Operation Warm's Gold Halo Award achievement is a vital reminder of how strategic partnerships can create profound, lasting change in the lives of countless children across the nation. The heartfelt commitment from both organizations showcases their dedication toward making the world a better place for everyone, ensuring that children's needs are met with love and dignity.